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Business and Marketing Tips

10 Tips To Foster Creativity In Your Small Business

By Sabrina Espinal 9:32 am

Imagination and creativity are two vital components that drive the entrepreneurial spirit. However, as the years wear on, the stress and pressure of keeping a small business afloat can take a toll on the small business owner, and as a result other employees.

To ensure that you and your employees feel encouraged, refreshed and excited about the work you do, here are ten simple ways that you can use the power of creativity to inspire and motivate your crew.

1. Solve a Problem

Just about everyone can think of at least one nagging problem that gets in the way of workflow processes. As a team, brainstorm ideas for solving the problem and implement them one by one until you find something that works. This kind of problem-solving process can be excellent for creativity.

2. Discover Hidden Talents

Does your bookkeeper have untapped talents in design? Ask for her input on the next flyer or store display. Does your IT expert understand what it takes to start an e-commerce website? Let him weigh in on the project. None of your employees are one-trick ponies, so encourage them to participate in the tasks they truly enjoy.

3. Go to the Theater Together

Seeing a movie will work, but bonus points if your employees catch a local dance production or play. Nothing fuels creativity like being fully immersed in it.

4. Take Your Work Outdoors

When the weather’s nice you can take your meetings outdoors. Fresh air and sunshine can improve your mood and get people thinking outside the cubicle.

5. Act Like Children

Video games, board games, finger painting. All of these things help creative people get “unstuck,” but these methods aren’t just for advertisers and graphic designers.  A little fun can free you from your workday doldrums.

6. Encourage Disagreement

Of course, there are positive ways and negative ways to go about this, but the goal is to make sure that your employees feel comfortable expressing their opinions and ideas. Encourage everyone to offer constructive critique and then listen objectively when critiques are coming their way.

7. Envision the Future

On your own, or with your team, start thinking about what the business will look like in 10, 15 or 20 years. How will it grow? How will it be better? You never know what you might be able to achieve if you just let yourself dream it first.

8. Reward Creativity

When an employee dares to solve a problem creatively, praise them for it. The more ideas you have to choose from, the better your chances of finding solutions.

9. Make Physical Space for Creativity

Set aside a meeting or conference space that makes it easy to be creative and use it regularly. Transform break rooms in to happy spaces, too.

10. Turn Chores into Games

There’s something to what Mary Poppins had to say: “In every job there is an element of fun.” Find ways to make the mundane tasks more fun for your staff. For example, turn cleanup in an Office Olympics competition with prizes or perks.

By doing any of these things, you can set your business up to be a place that embraces individual talents, rewards growth, and fosters ongoing creativity. However, if you truly want stretch yourself, try taking on three creative challenges in the next year and monitor how business and morale grows.

See more great articles by Alyssa Gregory and read the entire article on About Money.

Make An Impression.
Sabrina Espinal
Sabrina&Company

Curated article from my totally awesome and creative friend, Alyssa Gregory, founder of Small Business Bonfire and Small Business Information Expert.

Your Year In Pictures. You’ve Been Busy!

By Sabrina Espinal 7:41 pm

Sabrina Espinal

This is the time of the year that I love to relax, reflect over the year, and write down my accomplishments and life events…just for me to see.

This reflection helps me see how I did with my soul-centered goals and see what unexpected gifts life shared with me throughout the year.

THIS IS EASY TO DO:

One of the easiest ways to do this is to simply grab a piece of paper and go through your life from January through December on any of your social networks like Facebook, Instagram, and/or your Blog Posts. Then write down the things that mean the most to you.

Step by Step:

  1. Go through your photos
  2. Go through your social media network’s photos
  3. Go through your planner calendar
  4. Remember to add training classes, life-changing events, etc.
  5. Go through everything that contains your life

How was your year? I bet it was pretty spectacular!

Next spend time with your favorite heart-centered tools like The Desire Map, your favorite planner, or whatever you use and start your own soul-centered practice.

Now, update your credentials on your website, resume, professional sites; whatever works best for you.

I hope sparks a lot of great ideas of what you want to keep doing and what you want to add to your life and business for the new year.

Make An Impression.

Sabrina Espinal
Sabrina&Company Marketing

 

8 Things To Do For Your Business This Month

By Sabrina Espinal 1:41 pm

8 things to do right now for your business

Sometimes we all forget to take care of our business while we are busy taking care or business. Here is a great “go-to” list of quick things you can do to keep your brand looking sharp.

PINTEREST

  • Clean up your boards and add boards that make sense for your business.
  • Rearrange your boards so the most important and/or fun boards are at the top.
  • Update your Pinterest photo, bio and links to your website and social networks.
  • Edit your board and change the cover photo.

FACEBOOK

  • Change your timeline cover this month and make a habit to change it often.
  • Run a $10 “boosted post” and grab the attention of your audience.
  • Cross post your most important content on your personal Facebook page.
  • Let your friends on your personal page know what your business offers.

TWITTER

  • Update your cover photo and your bio.
  • Get the most out of Twitter by creating lists.
  • Stay on Twitter and respond to your audience and give Twitter love back to others.
  • Check the links in your bio and make sure that they are correct.

YOUR WEBSITE

  • Look at your website like a stranger and make notes of small changes that you want.
  • Do you have a sidebar on your site? Delete any information that isn’t important.
  • Make sure your social icons are up to date and that they link properly.
  • Pin and share all of your work from your website. Google loves to index and active website.
  • Update or remove affiliate links that are no longer relevant.

BLOG POSTS

  • Write an article about your most important brand focus for the month.
  • Include links and a “call to action” in your blog posts.
  • Make a plan to blog at least once a month to keep your site active.
  • Take time to clean up and create the right categories for your blog posts.

BUSINESS CARDS

  • Look at your business cards and make a plan to update and refresh your cards.
  • Try a different finish, different size, new style or a bold color on your business cards.

INSTAGRAM

  • Review your Instagram images.
  • Do the images flow together and make sense?
  • Does the over all theme reflect what you want to project about yourself and your brand?
  • Review and update your bio and make sure your link is working.

EMAIL MARKETING

  • Make plans to send a short monthly email campaign to your followers.
  • Send out a short email marketing letter and give your audience something they can use.
  • Every now and then, send an email campaign and don’t sell anything.
  • Send out an email campaign once a month to let your audience know you are still in business.

And a bonus tip!
  • Start branding your images with your website url.

Do you need help with your social content and WordPress website? Contact me!

Make An Impression
Sabrina Espinal
Sabrina&Company Marketing

Image Credit: ©Glutze

Getting Started On Instagram

By Sabrina Espinal 9:19 am

Getting Started on Instagram

12-31-2014 9-03-12 AMAre you just getting started on Instagram? Here are a few quick set-up steps you can use to make sure your brand takes full advantage of the platform right away. Included are Support links for each step in case you need any further explanation of how something works.

Instagram is a mobile application. You can’t upload pictures via your desktop but you can view accounts and comment via your desktop.

Here are the details on getting started:

  1. Sign up for an Instagram account and choose a username that clearly represents your brand
  2. Add a profile photo, a biography and a link to your website
  3. Link your account to Facebook and many other third-party sharing sites where you have an account by going to your Account Settings > Share Settings). This will allow you to:
    • Share photos to those services, including your brand’s Facebook page if you are an Apple iOS user (we hope to make this feature available for Android in the future).
    • Let your Facebook friends find you easily when using our Find Friends tool (Account Settings > Find People to Follow > Facebook Friends). It’ll also create a news story in Instagram for anyone who follows you on Facebook and has linked their Facebook account to Instagram.
  4. Announce to your Facebook followers that you’re on Instagram. Let them know your Instagram username and show non-iPhone/Android followers where they can see your Instagram photos.
  5. Use and search tags to connect with your audience:
    • Tips for using hashtags
  6. Start sharing photos on Instagram and across your other social networks.

Have fun and follow me on Instagram

Make An Impression.

Sabrina Espinal
Sabrina&Company Marketing

 

Review Your Year and Get Ready for Something New!

By Sabrina Espinal 7:31 pm

gold in handsThis is the time of the year that I love to relax, reflect over the year, and write down my accomplishments and life events. This reflection helps me see how I did with my soul-centered goals and see what unexpected gifts life shared with me throughout the year.

Get Started:

One of the easiest ways to do this is to simply grab a piece of paper and go through your life from January through December:

  1. Go through your photos.
  2. Go through your calendar.
  3. Go through your social media images and/or posts.
  4. Remember to add training classes and/or life changes.
  5. Go through everything that contains your life.

Don’t worry if you think you’re missing something. Events will begin to pop in your head once you start the process write down everything.

Update Your Bio, Resume and LinkedIn:

This process is going to give you a good overview of what happened to you during the year. If you still use a resume, this is a fantastic time to take a few minutes to update your resume and to get a head start on writing your year in work accomplishments. Next, take a look at your Bio on LinkedIn, your website, or wherever it might be and freshen up with your latest accomplishments.

How do you feel?

I also look at my Core Desired Feelings (The Desire Map) and check-in with how I’m feeling. I think you would agree that feeling good is everything. My core desired feelings are Grace, Peace, Joy, Laughter, and Creativity. If you want to know how to identify your core desired feelings, pick up The Desire Map by Danielle LaPorte, and join me at my Desire Map Workshops 2015.  “Knowing how you want to feel is the most potent clarity you can have. Generating those feelings is the most powerful thing you can do with your life” – Danielle LaPorte.

Now, sit back and take in your year and get ready for 2015!

Make An Impression.

Sabrina Espinal
Sabrina&Company

 

5 Secrets To My Business Success

By Sabrina Espinal 12:02 pm

secret to my successLet me share 5 quick secrets to my business success as I get ready to celebrate the 5 year anniversary of Sabrina&Company Marketing this summer.

My 5 Success Principles:

  1. It’s not you, it’s the customer: Never offer something you think your customer should have. Offer what they need.
  2. Don’t envy what others are doing: Be unique! Concentrate on building your niche business and style. Don’t copy.
  3. Market your business in person: Never forget to have “live and in-person” events to market your business.
  4. Fight the “shiny object syndrome”:  It’s a bright shiny world so stay close to your passion and dreams.
  5. Freebies: Know your margin! Don’t give away a free meal and don’t offer deep discounts.

Want 5 More?

  1.  Be Your Brand: Be passionate and live your brand.
  2.  Know when to say “No”:  This is really magic dust for growing your business.
  3. Don’t get lost in the details: Don’t stop yourself from growing your business.
  4. Give them more than expected: And you thought I was going to give you 5 tips!
  5. Make An Impression :)

Stay tuned for more. What’s on your success list?

Make An Impression.
Sabrina Espinal
Sabrina&Company Marketing
917 623-7870

Image credit:  ©lavitrei, Bigstock.com

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