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Business and Marketing Tips

5 Habits of Successful Entrepreneurs

By Sabrina Espinal 12:38 pm

If you are any type of creative that produces great work and you work from home or from various locations…this article will surely spark a few great take-aways for you.

I’ve been diving into the notion that “multi-tasking” is not a good thing. I’m a fabulous multi-tasker but I don’t think it is the best and most effective way to get work done. I recently started working with doing one thing at a time versus doing a few things at the same time.

I’ve also been experimenting with working from 3-4 different locations throughout the week. I think that is bringing me more focus, clarity, creativity and it’s helping me get more work done in a shorter amount of time. Which is giving me more time to truly live and love the virtual lifestyle. More on this in another article.

Enjoy this curated article by ChloeBT from Pick The Brain

In business and life in general, it’s only normal to make mistakes now and again. Still, if the only lessons you learn en route are those you draw from your own mistakes, you won’t exactly be a happy camper on Planet Earth – or a thriving entrepreneur, for that matter. The good news is you don’t have to go putting your foot in all the wrong places until you’ve come up with the best choreography of entrepreneurial success: you can steal tricks from top-rated businessmen and learn by example instead. So, what items can you add to your bag of daily habits in order to hack safe and rapid entrepreneurial growth?

1. Put Your Customers First No Matter What

Entrepreneurs who rise above the curve are the ones who put their customers before profits. In an overly crowded marketplace, buyers have grown extremely sensitive to the way they’re being treated by brands, and they’ll quickly walk out of your door if they but suspect that their money, time, and personality aren’t valued. The focus on user experience over revenues is precisely the approach which earned Twitter founders Jack Dorsey, Evan Williams, and Biz Stone an edge over the competition early on – and look how far they’ve come by now. The takeaway: put customer satisfaction first if you want to get your brand to attract potential users like a magnet and grow even when success seems impossible.

2. Take Every Chance and Drop Every Fear

The road to entrepreneurial stardom may be covered by thorns and slivers of broken glass, but if you don’t take to it, you should renounce hope of reaching the finish line in foreseeable future. A dose of caution and forethought is okay, but try not to overthink or overplan every step of the way in advance – and even more importantly, don’t let anyone sway your belief in success. Elon Musk is a shining example of a businessman who simply wouldn’t take ‘No’ for an answer, and it won him a hefty fortune and the title of a tech industry mogul. Musk’s secret success formula is dead simple: take risks and visualize success instead of failure, and you’ll be acing every project.

3. Go the Distance, Plus One Step Further

The early bird may not catch the worm, but the persistent one will eventually dig it out and take it home. The main difference between a successful and an average entrepreneur is the former’s ability to go the distance, and then take one step further. Although perfectionism isn’t always an asset in business, it can be an invaluable trump card up an emerging business shark’s sleeve. For instance, it’s a well-known fact that tenacity and commitment to excellence were precisely the qualities that got Yahoo CEO Marissa Mayer a place in the corporate sun. The takeaway? Take to the road, make a run for the gold, and don’t stop ‘till your competitors run out of breath.

4. Come Up with a Regimented Agenda

Though little growth happens within the confines of the comfort zone, consistency is what keeps an entrepreneur’s bowling ball rolling towards the ninepins of peak business results. A clearly laid out daily agenda, with tasks and objectives listed according to priority, can help an up-and-coming businessman keep their eyes on the prize and minimize delays and dead alleys en route. Fueled founder and CEO Rameet Chawla says that a consistent schedule is key to brilliance, and she believes her priority-based lifestyle contributed to the startup’s rapid growth. If you want to avoid pitfalls and win medals fast, devise an achievable daily agenda and stick to it religiously.

5. Work Hard, Play Hard, Rest, Repeat

All work and little play never made a star entrepreneur. To rise above the crowd, you’ll need to achieve – and maintain – work-life balance, and play at least as hard as you work. You can use opportunities such as business trips to let your inner child have a go at travel gadgets and board games, or design a part of the office as play area to keep motivation in check on busy work days and during slow weekend shifts. “Work hard, play hard” is the slogan Richard Branson swears by and it’s apparently worked for him like a charm, and it also opened his mind and heart, allowing him to participate in the creation of a better world on a daily basis.

As human beings, we’re creatures of habit and daily rituals give structure and substance to our lives. If you want to pull out all the stops on the quest to the Garden of Entrepreneurial Eden, arm yourself with these habits and steer your business onto the speedy and successful lane in a flash. Good luck!

Hope you enjoyed this article.

Do you want to have a talk? Join me on Facebook or Twitter.

Make An Impression.

Sabrina Espinal
Sabrina&Company

Image credit © Karolina Pexels

Blog Topic Inspiration

By Sabrina Espinal 1:40 pm

I’m stuck!  What should I write about?  We’ve all been there when trying to decide what to write on any given day. News flash: It’s ok to select new and exciting topics that might seem a little off from your brand. Embrace everything that inspires you and it just might enhance your brand, business, and blog.

Crazy Blog Topics:

1. Coffee Shop Crawls
2. Technology
3. Cupcake Hops
4. Newly Released Books
5. Music
6. Marketing News
7. Social Media Networks
8. Branding
9. Supporting Other Bloggers
10. The Perfect Man Cave
11. The Perfect Woman Cave
12. Writers Block
13. The Perfect Relaxing/Spa Day
14. Virtual Work Space
15. Recipes
16. Re-Purpose/Update Your Old Blog Posts
17. Product Reviews
18. Toot Your Own Horn
19. Magazine Headlines
20. Working From Home
21. Upcoming Offers
22. Take A Vacation From Social Media
23. How You Got Started
24. Holidays
25. A List About ….

This is a crazy list, but it just might give you inspiration for a few blog posts.

Make An Impression.

Sabrina Espinal
Sabrina&Company

Image ©Bigstock Ammentorp

How To Post Social Media During A Tragedy

By Sabrina Espinal 12:02 pm

how to post social media during a tragedy

Our world is all to often filled with unexpected local and global tragedies that shock and sadden people. During these times it is normal for social media news streams to be filled with timely details and people’s personal sentiments.

As a social media strategist, I believe that (in most cases) a business shouldn’t “post as usual”. Posting about your sale or program can often make a brand seem heartless or insensitive. Depending on the brand I suggest a mixture of posting options.

Pick and choose posting options right for your brand:

  1. Post an acknowledgment of the tragedy, showing respect, and then post a toned down non-sales message later in the day.
  2. Silence is perfectly fine if a brand doesn’t want to post on the first full day of a tragedy.
  3. “Pause” any auto-posting messages for a day.
  4. Never use the tragedy as part of a post that includes a sales pitch.

The very last thing that a business needs is to have a misstep that will offend people on social media and create a brand nightmare.

Social media is all about community—and in times of tragedy or national distress, the community becomes more important than ever. Internet-goers use social media to reflect, react, and respond to tragedy; and through social media can easily spread hyperbole and inaccuracies, many users rely on its immediacy to share information in those first crucial moments of an unfolding event.

For brands, it can be hard to know just what to say during tragic times; but often, the best thing to say is nothing at all. Instances like Kenneth Cole’s #Cairo Tweet have become synonymous with the sort of social media disasters that no corporate PR team wants to clean up; but nearly every instance of a big brand blunder can be avoided by prioritizing real, human grief over absolutely any other agenda (An apology was later posted).  Basic sensitivity in times of national distress is key—and for companies who misstep, a timely and sincere apology is critical.

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The anniversary of September 11 is still as somber an occasion as ever, as Americans come together to pay tribute to those who lost their lives that tragic day—and unsurprisingly, most prefer to grieve without the input of brands. Though many brands were publicly shamed for tasteless tributes, AT&T stunned with a blatant advertisement:

 

The company’s “Never Forget” sentiment was met with a chorus of anger, shock, and disappointment due to the brand’s exploitative imagery. Though the tweet was quickly deleted, screenshots soon circulated on major news outlets as users awaited an apology from AT&T’s corporate Twitter account.  An apology did soon follow, but many found the apology to be just as offensive as the original image:

 

If your brand falters, a sincere apology is always advisable—but sincerity is especially crucial in times of distress. Social media is fleeting, but something as insignificant as a tweet can have a critical impact on a brand’s reputation if it demonstrates an insensitivity to tragic events.

When posting during times of tragedy, use discretion; remember that silence is always a safe strategy. If your company would like to commemorate occasions like September 11, stick to short, simple tributes, and never exploit the day with any attempt to push a product. And if a new tragedy is unfolding, please—unless you can provide clarity or comfort, cancel any scheduled posts and stay quiet.

Resource: Fluency Media.

What do you think? Join the discussion on Facebook

Make An Impression.

Sabrina Espinal
Sabrina&Company Marketing

Make A Date With Your Business

By Sabrina Espinal 10:00 am

Once a month, I want you to make a date with your business.

It’s so easy for single entrepreneurs to do the work for others and forget that they need to take care of how they look on the web.  Your brand and it’s physical appearance can bring in new customers or send them away.

Here are 3 topics to consider on your date:

Are Still Friends With Your Business?

Grab your journal and answer these questions:

  1. What does your audience need and want?
  2. What do you provide?
  3. What do you give to your audience that adds value?
  4. What does your company give back to the world?
  5. Do you still like your brand/company?

How Do I Look?

Put a little polish on how you look to your audience and clients.

  1. Write a new blog post that gives something of value to your audience.
  2. Make notes to freshen just a few things on your website.
  3. Write and mail a personal note card to a client who had a recent success.
  4. Look at your site on a desktop computer &  mobile device – make sure it looks good.

Soul Fun!

If you’re not having fun in your business, no one is. Plan a little soul fun!

  1. How can you have fun in your business?
  2. Can you do a giveaway online?
  3. Can you partner with a business for an online event?
  4. What can you do to give a client a little extra love?

One More Thing…

Check your computer and make sure you are working with the latest software and updates on everything from your operating system to your website security. It makes things run so much better!

Let me know how you’re doing on Facebook

Make An Impression.

Sabrina Espinal
Sabrina&Company Marketing

 

Start Where You Are – How I Started My Business

By Sabrina Espinal 3:36 pm

Elegant young woman looking in her black leather purse

I started my company in 2009 without a name, without business cards, without a website, without a logo, without anything except an idea.  That’s it, just an idea and my laptop. It was a very simple idea…that I could do Twitter for small businesses in my neighborhood.

My First Client

I asked my husband to help me land Mike as my first client. Mike’s an amazing person and a serial entrepreneur. One day, when I was walking with my hubby, I asked him to cross over to Mike’s store and see if he needed help managing his Twitter account. I was nervous and so I waited outside on the corner (chicken).

Soon my husband and Mike emerged from the store and motioned for me to cross the street. OK, this was it. Breathing hard and not knowing what to expect, I crossed the street. Mike said he wanted to hire me and asked me for my business card. Nervously I looked through my purse (faking it) and then I told him that I didn’t have a card with me. Which was “sort of” true because I didn’t have ANY business cards!  I went home that day and came up with the name Sabrina&Company and I ordered simple business cards from VistaPrint.

Luckily, I create websites, so  I ordered my business domain name and put up a site. From there I contacted LegalZoom, opened a bank account, started using FreshBooks for billing…basically I took care of the details after I started. I wouldn’t advise that for everyone but that’s how it worked for me.

Icing On The Cake

My good friend Kirsten had a virtual business and told me to get a Social Media Marketing certification. She also graciously took me under her wing and shared her clients and knowledge with me as I studied and grew my business. And now, 7 years later, I offer a full slate of custom social media packages, websites, consultations, and Desire Map Workshops.

Passion or Need

If you have a passion or a need to get started, don’t let the big stuff weigh you down. The big stuff could stifle your creativity at the very beginning and that would be sad.

It’s Not That Deep

Do you know how many times you will change your website, tweak a logo, redefine your service offering, design new business cards and change your headshot? SO MANY TIMES!!! So, don’t worry about finding the perfect design or picture because it’s all fluid. And that’s the way it should be. Stay open to change.

Start Where You Are

Sometimes taking your time and making a great big beautiful business plan is great.
Sometimes putting it out there on your social networks or a blog is a perfect start.
And sometimes… just starting with an idea, your computer, and no business cards will really work!

What About You?

Where are you starting from and what’s in your heart? I’d love to hear from you!

Join me on Facebook

Make An Impression.

Sabrina Espinal
Sabrina&Company Marketing

Image credit: © leszekglasner

14 Ways To Repurpose Your Content

By Sabrina Espinal 12:10 pm

14 fun ways repurposeYou’ve taken the time to create a treasure chest of great content so don’t share it just once! Practice the art of repurposing your content.

re·pur·pose (verb) = adapt for use in a different purpose.

Why Repurpose Your Content?
To reach a larger audience, a difference audience, and the audience that missed your post the first time around.

Here are 14 easy ways to repurpose your content!

  1. Create multiple Facebook posts from a blog post.
  2. Do a “round up” email marketing letter with snips and links back to several great posts.
  3. Create 10 tweets from one blog post.
  4. Make it visual: Place quotes from your content on images with your logo and share to Instagram.
  5. Republish your content on LinkedIn.
  6. Turn your content into “printables” and share on Pinterest.
  7. Create a “best of” blog posts and feature content that has the same theme.
  8. Update the top portion of an older blog post with latest information on that topic.
  9. Write a guest post reusing your material and remember to link it back to your site.
  10. Repost your content on your social networks on different days and times.
  11. Make a downloadable PDF and use as a free gift for joining your list.
  12. Make a presentation of your content for SlideShare.
  13. Turn your content into a video.
  14. Take your content and turn it into an ebook.

Let me know if you need any help!

Make An Impression
Sabrina Espinal
Sabrina&Company

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