Content Ideas

Here are a few bright ideas for creating content.

Be Enthusiastic About Your Business

Enthusiasm is defined as “a feeling of excitement and active interest” by the Merriam-Webster Dictionary. Some call it “zest” and see it as being characterized by being “engaged and activated.” Generally speaking, you’ll know you’re feeling enthusiasm when you feel positive, can’t wait to get started, or get lost in a project.

Are people born with enthusiasm? To some degree, yes. In your life, you’ve probably met many people who seem naturally enthusiastic. While some of them have learned these skills, anyone who has been around babies and toddlers will tell you some children are just more prone to being interested and engaged with the world than others. In short, they’re already enthusiastic even when they’re infants, giggling gleefully at each discovery.

At the same time, we can learn enthusiasm. When you teach a child to be interested in the world, awaken their curiosity and instill in them a love of learning, you are guiding them toward becoming more enthusiastic individuals as they grow older.

But what happens when you lose that zest for your business? Can you find it again? I say yes!

First, take time to focus on your mental health. That can help you see things differently. Also, take small steps of focused learning on what’s good for you (and not just trends) and schedule 1 to 2 sessions with a business coach to map out new create ways you can support your audience/customers.

In simpler words, bring back the enthusiasm that has gone dry. You may be surprised how everyone around you will love the new excited you!

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It’s all social to me,
Sabrina Espinal
Sabrina&Company Social Marketing

Image Source – Deposit Photos Free Stock

Blog Topic Inspiration

By Sabrina Espinal 1:40 pm

I’m stuck! What should I write about? We’ve all been there when trying to decide what to write on any given day. News flash: It’s ok to select new and exciting topics that might seem a little off from your brand. Embrace everything that inspires you and it just might enhance your brand, business, and blog.

Crazy Blog Topics:

1. Coffee Shop Crawls
2. Technology
3. Cupcake Hops
4. Newly Released Books
5. Music
6. Marketing News
7. Social Media Networks
8. Branding
9. Supporting Other Bloggers
10. The Perfect Man Cave
11. The Perfect Woman Cave
12. Writers Block
13. The Perfect Relaxing/Spa Day
14. Virtual Work Space
15. Recipes
16. Re-Purpose/Update Your Old Blog Posts
17. Product Reviews
18. Toot Your Own Horn
19. Magazine Headlines
20. Working From Home
21. Upcoming Offers
22. Take A Vacation From Social Media
23. How You Got Started
24. Holidays
25. A List About ….

This is a crazy list, but it just might give you inspiration for a few blog posts.

Make An Impression.

Sabrina Espinal
Sabrina&Company

Image ©Bigstock Ammentorp

5 Traits of a Great Personal Brand

By Sabrina Espinal 12:21 pm

The rise of social media has made it more important than ever to have your own personal brand. Like a product brand, your personal brand tells people who you are and what value you bring to the world. Your personal brand is your reputation and it’s essential to take control of it, whether you’re a growing business or a job hunter. There are 5 key characteristics that it needs to have.

Be Consistent

All of your actions should be consistent with your brand image. You’ll become known for something that you always do and you shouldn’t stray too far from it. When you’re consistent, it shows that you’re reliable, and this helps to establish your credibility. When you’re inconsistent, this creates a disconnect that’s not conducive to branding. Although you should be consistent, remember that your personal brand isn’t static. It should evolve over time.

Be Unique

Uniqueness is key because your brand needs to set you apart from everybody else. However, you don’t want to force uniqueness by trying to be something that you’re not. Instead, look for your natural qualities that are unique to you. Don’t create it; discover it. What is your passion? What are you particularly good at? What makes you different? Look for the things you don’t see in others.

Be Personal

The personality of a business brand is more important to its fans than its actual products or services. This is no different for your personal brand. Show your personality as much as possible, especially when interacting with people online. Most people want to be seen as a friendly, generous, helpful expert. Spend your time connecting with others and learning from them.

Be Memorable

Memorability is probably the most important characteristic needed for personal branding. Even if you’re the world’s greatest blogger, if no one remembers your name 10 seconds later, your branding has failed. Highlight a small number of attributes or skills and don’t try to be master at everything. These few things that you really excel at will become linked to you in the minds of others. Be brazenly different and go against the grain. It will make you a leader rather than a follower.

Be Clear

Make sure that everything you produce shouts out loud what it is you do, what value you offer, and how you’re unique. Don’t make people think about it and don’t be subtle. Tell the world what it needs to know about you in as few carefully-chosen words as possible.

Personal branding is a relatively new concept and there isn’t a textbook that tells you how to do it. The best way to work on your brand is to watch and learn. Identify those who brand themselves well and follow them. Study what they do and learn to do it yourself. Pay especially close attention to how their words and actions are consistent, clear, unique, personal and memorable.

What are you doing to brand yourself? What would you add?

Make An Impression
Sabrina Espinal
Sabrina&Company Marketing

Content Ideas

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