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"It's all social" - Sabrina Espinal

Make A Date With Your Business Series

By Sabrina Espinal 4:04 pm

Once a Month, Make a Date With Your Business

We’re older, wiser, and more beautiful—so it’s the perfect time to revisit and refresh my signature “Make A Date Series.” Let’s kick things off with a classic: Make A Date With Your Business.

For single entrepreneurs, it’s easy to focus on client work and forget to take care of your own business. But remember: your brand and its presentation can attract new customers—or push them away.

Here are three topics to consider on your date:

Are You Still Friends With Your Business?

Grab your notebook and reflect on these questions:

  • What does your audience need and want?
  • What do you currently provide?
  • What value do you add to your audience’s life?
  • How does your business contribute to the world?
  • Are you still in love with your brand?

How Do I Look?

Polish your brand’s appearance to keep it looking fresh and inviting:

  • Write a new blog post that offers value to your audience.
  • Make notes on a few areas of your website that could use a refresh.
  • Send a personal note or card to a client who recently achieved a success.
  • Review your website on both desktop and mobile to ensure it looks great.

Soul Fun!

If you’re not enjoying your business, no one else will either. Make time for a little soul fun:

  • What would make your work more enjoyable?
  • Could you host an online giveaway?
  • Is there an opportunity to partner with another business for an online event?
  • How can you show your clients a little extra appreciation?

One More Thing…

Double-check your tech: Make sure your computer is up-to-date with the latest software, and that everything from your operating system to your website’s security is current. It’ll help everything run more smoothly!

Let me know how you’re doing via Facebook or Instagram.

Join Me On Instagram

Make An Impression.
Sabrina Espinal
Sabrina&Company Social Marketing 

Image Source – Rawpixel Lifetime Premium Membership

 

New Branding and Website Partnership – Lovely Abbott Co

By Sabrina Espinal 10:16 am

Lovely Abbott

Oh, you’ve got to have friends! New Partnership at Sabrina&Company Social. I’m thrilled to announce our partnership with the creative and savvy business, Lovely Abbott.

Lovely Abbott Web, Branding & Co

Lovely (yes, that is her real name!) is a brand identity and web designer who is passionate about helping others step into a whole new level of business. One that feels like you and speaks to the consistent client base you want to build.

Lovely Abbott is a Squarespace Circle Member and Elementor Expert. Trust your website, logo and graphic design with with Lovely.

We are working on the final details of a sweet partnership offer for our followers.

Enjoy her website and learn more.

Let’s Get Started Today

Make An Impression.
Sabrina Espinal
Sabrina&Company Social Marketing 

Creating + Managing Your Social

By Sabrina Espinal 2:15 pm

I’m thrilled and honored to be interviewed by Go Solo about my business and entrepreneur life. Go Solo and Subkit know that the “solo entrepreneur” is the future!

 

Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Sabrina Espinal, Founder of Sabrina&Company Social Marketing, located in New York, NY, USA.

Tell us about yourself

I came from a corporate background in tech and human resources. I had an amazing career, but over time I knew I wanted to move into something more creative, like Marketing. When social media launched for businesses, I was ready to make that move, but no one wanted to give a Human Resources Director a chance. So, in 2009, I took my career into my own hands and decided to start my own business doing this new thing called “social media.” I started with small local restaurants where I dined. And now, over ten years later, I’m still madly in love with social media, my business, creative content, and community building. I even run a small Facebook group to share the latest about social media and enjoying personal self-care.

What’s your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is really a series of great ah-ha moments.

  1. Helping clients build their business from the beginning to the boom.
  2. Writing content for clients that makes their personal brand and business stand out – year after year.
  3. Having the thrill of working with amazing local and international brands…and meeting famous musicians and artists!

What’s one of the hardest things that come with being a business owner?

Honestly, I think one of the hardest things that come with being a business owner is isolation. Yes, you are online with others, and you enjoy your business, but the need for human connection is very natural and important. Working in coffee shops and co-working spaces is good but seeking out real human contact is vital for feeling good. It’s also important to find real friends online that are also single business owners. It will ease your isolation, and it’s great to talk with others who speak the single business owner language!

What are the top tips you’d give to anyone looking to start, run and grow a business today?

Read The Full Article Here

Get in touch and let’s talk about freeing your time and increasing your visibility with social media.

Make An Impression
Sabrina Espinal
Sabrina&Company

You Don’t Like Social Media? You Should!

By Sabrina Espinal 3:31 pm

“I don’t like social media”.

But I do, and you should too! I love social media because it’s helped clients find me for 12 years strong. But let me tell you what I don’t like about social media.

TRY THIS CHALLENGE
Think about curating your feed.
Curate your feed by using tools like “favorites” “unfollow”, “unfriend”, “block” are more. Because if your feed is not distracting you, there is more time to enjoy and post about your business.

REASONS WHY SOCIAL MEDIA IS GOOD FOR BUSINESS

BUILD YOUR BRAND
Showcase your knowledge and power. Build your brand authority, awareness, and grow through social media. Just keep consistently posting each week.

GET REFERRALS AND CLIENTS
Social media is important because it offers a way to connect one-on-one with people. This helps nurture healthy relationships that can turn into customers and referrals.

BUILD YOUR OWN COMMUNITY
“Cause you’ve got to have friends…”
Social media allows you to build rich relationships, partnerships, and friendships. It also helps new brand enthusiasts find you! All of this activity will slowly spread the word about your business because sharing and having conversations is what people do on social media. Over time, all of these actions should have an impact on your business.

LAST TIP:  We can also work together and I’ll manage your social media.

Join Me On Instagram

Make An Impression
Sabrina Espinal
Sabrina&Company

Protect Your Accounts with 2-Step Authentication

By Sabrina Espinal 8:52 am


“Stop, you better save it.”
Please put 2-Factor Authorization on your Facebook account, now! Learn more about this process and see the latest on Facebook.

To Get Started
Go to your profile and click on the upside-down triangle, and click on Settings and Privacy. Follow the prompts for the Privacy Check-up and 2-Factor Authorization.

And as the JACKSON 5 sang…
“Stop, stop, stop, you better save it.”
Stop, the Facebook account you save may be your own.
(The Love You Save by The Jackson 5)

Join Me On Instagram

Make An Impression
Sabrina Espinal
Sabrina&Company

Cool Free Stock Photo Sites in 2022

By Sabrina Espinal 9:28 am

Here’s a fresh look at a few free stock photos sites for 2022. This is just what you need when you are looking for stock photos that are unique and not old school!

  1. Vecteezy
  2. Gratisography
  3. Morguefile
  4. Pixabay
  5. Stockvault
  6. Pexels
  7. Picjumbo
  8. Pikwizard
  9. Rawpixel
  10. Reshot

Check out the entire article and cool images on Foleon!

Join Me On Instagram

Make An Impression
Sabrina Espinal
Sabrina&Company

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