I’m thrilled and honored to be interviewed by Go Solo about my business and entrepreneur life. Go Solo and Subkit know that the “solo entrepreneur” is the future!
Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Sabrina Espinal, Founder of Sabrina&Company Social Marketing, located in New York, NY, USA.
Tell us about yourself
I came from a corporate background in tech and human resources. I had an amazing career, but over time I knew I wanted to move into something more creative, like Marketing. When social media launched for businesses, I was ready to make that move, but no one wanted to give a Human Resources Director a chance. So, in 2009, I took my career into my own hands and decided to start my own business doing this new thing called “social media.” I started with small local restaurants where I dined. And now, over ten years later, I’m still madly in love with social media, my business, creative content, and community building. I even run a small Facebook group to share the latest about social media and enjoying personal self-care.
What’s your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner is really a series of great ah-ha moments.
- Helping clients build their business from the beginning to the boom.
- Writing content for clients that makes their personal brand and business stand out – year after year.
- Having the thrill of working with amazing local and international brands…and meeting famous musicians and artists!
What’s one of the hardest things that come with being a business owner?
Honestly, I think one of the hardest things that come with being a business owner is isolation. Yes, you are online with others, and you enjoy your business, but the need for human connection is very natural and important. Working in coffee shops and co-working spaces is good but seeking out real human contact is vital for feeling good. It’s also important to find real friends online that are also single business owners. It will ease your isolation, and it’s great to talk with others who speak the single business owner language!
What are the top tips you’d give to anyone looking to start, run and grow a business today?
Get in touch and let’s talk about freeing your time and increasing your visibility with social media.
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