SABRINA&COMPANY SOCIAL MARKETING

Social Media Agency

Sabrina Espinal

14 Days of #LikeLoveForYourSoul

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seek and use#LikeLoveForYourSoul is something that I have been working on in various forms since 2014 and I’ve decided that now is the time to share my beautiful flower power of soul love. Because, if not now, when?

What It Is
It’s all about inspiration and love.

Let’s Start
May 1st through May 14th I’ll be sharing 14 days of #LikeLoveForYourSoul.

See all of my images here: flower power!

Join me on all of my social networks and get inspired by my personally designed graphics and personal and curated quotes. I hope you find them as inspiring as I do.

Knowing who you are and who you want to become helps you have an amazing life and business.

Inspired By
Inspired by my Bliss Coach, Nikki Hassett at Bliss Inventive.

Facebook
Twitter
Instagram
Pinterest
Facebook Personal – All my posts are public

See the collection on my website: #LikeLoveForYourSoul

Make An Impression
Sabrina Espinal
Sabrina&Company Marketing

Image Credit: ©Sabrina Espinal

Make A Date With Your Business

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Once a month, I want you to make a date with your business.

It’s so easy for single entrepreneurs to do the work for others and forget that they need to take care of how they look on the web.  Your brand and it’s physical appearance can bring in new customers or send them away.

Here are 3 topics to consider on your date:

Are Still Friends With Your Business?

Grab your journal and answer these questions:

  1. What does your audience need and want?
  2. What do you provide?
  3. What do you give to your audience that adds value?
  4. What does your company give back to the world?
  5. Do you still like your brand/company?

How Do I Look?

Put a little polish on how you look to your audience and clients.

  1. Write a new blog post that gives something of value to your audience.
  2. Make notes to freshen just a few things on your website.
  3. Write and mail a personal note card to a client who had a recent success.
  4. Look at your site on a desktop computer &  mobile device – make sure it looks good.

Soul Fun!

If you’re not having fun in your business, no one is. Plan a little soul fun!

  1. How can you have fun in your business?
  2. Can you do a giveaway online?
  3. Can you partner with a business for an online event?
  4. What can you do to give a client a little extra love?

One More Thing…

Check your computer and make sure you are working with the latest software and updates on everything from your operating system to your website security. It makes things run so much better!

Let me know how you’re doing on Facebook

Make An Impression.

Sabrina Espinal
Sabrina&Company Marketing

 

Start Where You Are – How I Started My Business

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Elegant young woman looking in her black leather purse

I started my company in 2009 without a name, without business cards, without a website, without a logo, without anything except an idea.  That’s it, just an idea and my laptop. It was a very simple idea…that I could do Twitter for small businesses in my neighborhood.

My First Client

I asked my husband to help me land Mike as my first client. Mike’s an amazing person and a serial entrepreneur. One day, when I was walking with my hubby, I asked him to cross over to Mike’s store and see if he needed help managing his Twitter account. I was nervous and so I waited outside on the corner (chicken).

Soon my husband and Mike emerged from the store and motioned for me to cross the street. OK, this was it. Breathing hard and not knowing what to expect, I crossed the street. Mike said he wanted to hire me and asked me for my business card. Nervously I looked through my purse (faking it) and then I told him that I didn’t have a card with me. Which was “sort of” true because I didn’t have ANY business cards!  I went home that day and came up with the name Sabrina&Company and I ordered simple business cards from VistaPrint.

Luckily, I create websites, so  I ordered my business domain name and put up a site. From there I contacted LegalZoom, opened a bank account, started using FreshBooks for billing…basically I took care of the details after I started. I wouldn’t advise that for everyone but that’s how it worked for me.

Icing On The Cake

My good friend Kirsten had a virtual business and told me to get a Social Media Marketing certification. She also graciously took me under her wing and shared her clients and knowledge with me as I studied and grew my business. And now, 7 years later, I offer a full slate of custom social media packages, websites, consultations, and Desire Map Workshops.

Passion or Need

If you have a passion or a need to get started, don’t let the big stuff weigh you down. The big stuff could stifle your creativity at the very beginning and that would be sad.

It’s Not That Deep

Do you know how many times you will change your website, tweak a logo, redefine your service offering, design new business cards and change your headshot? SO MANY TIMES!!! So, don’t worry about finding the perfect design or picture because it’s all fluid. And that’s the way it should be. Stay open to change.

Start Where You Are

Sometimes taking your time and making a great big beautiful business plan is great.
Sometimes putting it out there on your social networks or a blog is a perfect start.
And sometimes… just starting with an idea, your computer, and no business cards will really work!

What About You?

Where are you starting from and what’s in your heart? I’d love to hear from you!

Join me on Facebook

Make An Impression.

Sabrina Espinal
Sabrina&Company Marketing

Image credit: © leszekglasner

14 Ways To Repurpose Your Content

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14 fun ways repurposeYou’ve taken the time to create a treasure chest of great content so don’t share it just once! Practice the art of repurposing your content.

re·pur·pose (verb) = adapt for use in a different purpose.

Why Repurpose Your Content?
To reach a larger audience, a difference audience, and the audience that missed your post the first time around.

Here are 14 easy ways to repurpose your content!

  1. Create multiple Facebook posts from a blog post.
  2. Do a “round up” email marketing letter with snips and links back to several great posts.
  3. Create 10 tweets from one blog post.
  4. Make it visual: Place quotes from your content on images with your logo and share to Instagram.
  5. Republish your content on LinkedIn.
  6. Turn your content into “printables” and share on Pinterest.
  7. Create a “best of” blog posts and feature content that has the same theme.
  8. Update the top portion of an older blog post with latest information on that topic.
  9. Write a guest post reusing your material and remember to link it back to your site.
  10. Repost your content on your social networks on different days and times.
  11. Make a downloadable PDF and use as a free gift for joining your list.
  12. Make a presentation of your content for SlideShare.
  13. Turn your content into a video.
  14. Take your content and turn it into an ebook.

Let me know if you need any help!

Make An Impression
Sabrina Espinal
Sabrina&Company

10 Tips To Foster Creativity In Your Small Business

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Imagination and creativity are two vital components that drive the entrepreneurial spirit. However, as the years wear on, the stress and pressure of keeping a small business afloat can take a toll on the small business owner, and as a result other employees.

To ensure that you and your employees feel encouraged, refreshed and excited about the work you do, here are ten simple ways that you can use the power of creativity to inspire and motivate your crew.

1. Solve a Problem

Just about everyone can think of at least one nagging problem that gets in the way of workflow processes. As a team, brainstorm ideas for solving the problem and implement them one by one until you find something that works. This kind of problem-solving process can be excellent for creativity.

2. Discover Hidden Talents

Does your bookkeeper have untapped talents in design? Ask for her input on the next flyer or store display. Does your IT expert understand what it takes to start an e-commerce website? Let him weigh in on the project. None of your employees are one-trick ponies, so encourage them to participate in the tasks they truly enjoy.

3. Go to the Theater Together

Seeing a movie will work, but bonus points if your employees catch a local dance production or play. Nothing fuels creativity like being fully immersed in it.

4. Take Your Work Outdoors

When the weather’s nice you can take your meetings outdoors. Fresh air and sunshine can improve your mood and get people thinking outside the cubicle.

5. Act Like Children

Video games, board games, finger painting. All of these things help creative people get “unstuck,” but these methods aren’t just for advertisers and graphic designers.  A little fun can free you from your workday doldrums.

6. Encourage Disagreement

Of course, there are positive ways and negative ways to go about this, but the goal is to make sure that your employees feel comfortable expressing their opinions and ideas. Encourage everyone to offer constructive critique and then listen objectively when critiques are coming their way.

7. Envision the Future

On your own, or with your team, start thinking about what the business will look like in 10, 15 or 20 years. How will it grow? How will it be better? You never know what you might be able to achieve if you just let yourself dream it first.

8. Reward Creativity

When an employee dares to solve a problem creatively, praise them for it. The more ideas you have to choose from, the better your chances of finding solutions.

9. Make Physical Space for Creativity

Set aside a meeting or conference space that makes it easy to be creative and use it regularly. Transform break rooms in to happy spaces, too.

10. Turn Chores into Games

There’s something to what Mary Poppins had to say: “In every job there is an element of fun.” Find ways to make the mundane tasks more fun for your staff. For example, turn cleanup in an Office Olympics competition with prizes or perks.

By doing any of these things, you can set your business up to be a place that embraces individual talents, rewards growth, and fosters ongoing creativity. However, if you truly want stretch yourself, try taking on three creative challenges in the next year and monitor how business and morale grows.

See more great articles by Alyssa Gregory and read the entire article on About Money.

Make An Impression.
Sabrina Espinal
Sabrina&Company

Curated article from my totally awesome and creative friend, Alyssa Gregory, founder of Small Business Bonfire and Small Business Information Expert.

Make It Better

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If you’re not making someone else’s life better, you’re probably living yours wrong.
#LikeLoveForYourSoul

Grace, Peace, Joy,  Love,  Laughter, and Creativity are my Core Desired Feelings.
I can help you find yours with a private 1-on-1 virtual Desire Map Workshop.

Make An Impression.
Sabrina Espinal
Sabrina&Company Marketing