Sabrina Espinal

“I don’t like social media”.

But I do, and you should too! I love social media because it’s helped clients find me for 12 years strong. But let me tell you what I don’t like about social media.

TRY THIS CHALLENGE
Think about curating your feed.
Curate your feed by using tools like “favorites” “unfollow”, “unfriend”, “block” are more. Because if your feed is not distracting you, there is more time to enjoy and post about your business.

REASONS WHY SOCIAL MEDIA IS GOOD FOR BUSINESS

BUILD YOUR BRAND
Showcase your knowledge and power. Build your brand authority, awareness, and grow through social media. Just keep consistently posting each week.

GET REFERRALS AND CLIENTS
Social media is important because it offers a way to connect one-on-one with people. This helps nurture healthy relationships that can turn into customers and referrals.

BUILD YOUR OWN COMMUNITY
“Cause you’ve got to have friends…”
Social media allows you to build rich relationships, partnerships, and friendships. It also helps new brand enthusiasts find you! All of this activity will slowly spread the word about your business because sharing and having conversations is what people do on social media. Over time, all of these actions should have an impact on your business.

LAST TIP:  We can also work together and I’ll manage your social media.

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Sabrina Espinal
Sabrina&Company

“Stop, you better save it.”
Please put 2-Factor Authorization on your Facebook account, now! Learn more about this process and see the latest on Facebook.

To Get Started
Go to your profile and click on the upside-down triangle, and click on Settings and Privacy. Follow the prompts for the Privacy Check-up and 2-Factor Authorization.

And as the JACKSON 5 sang…
“Stop, stop, stop, you better save it.”
Stop, the Facebook account you save may be your own.
(The Love You Save by The Jackson 5)

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Sabrina Espinal
Sabrina&Company

This year I want to give shoutouts to people in the amazing Social Media News Live community. @SabrinaCompany you are awesome! Make sure to check her out at https://t.co/Dbx3owbE0G
Appreciate you so much Sabrina! pic.twitter.com/GueqnPCllB

— 🟣 Jeff Sieh (@jeffsieh) January 11, 2022

Do you work with brands to recommend or endorse products?

If so, you need to comply with the law when making these recommendations.
One key is to make a good disclosure of your relationship to the brand.

This FTC  (Federal Trade Commission) staff gives tips on when and how to make good disclosures.

The FTC works to stop deceptive ads, and its Endorsement Guides go into detail about how advertisers and endorsers can stay on the right side of the law.

If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship (“material connection”) with the brand. A “material connection” to the brand includes a personal, family, or employment relationship or a financial relationship – such as the brand paying you or giving you free or discounted products or services.

Telling your followers about these kinds of relationships is important because it helps keep your recommendations honest and truthful, and it allows people to weigh the value of your endorsements.

As an influencer, it’s your responsibility to make these disclosures, to be familiar with the Endorsement Guides, and to comply with laws against deceptive ads. Don’t rely on others to do it for you.

WHEN TO DISCLOSE

Disclose when you have any financial, employment, personal,
or family relationship with a brand.

• Financial relationships aren’t limited to money. Disclose the relationship if you got anything of value to mention a product.
• If a brand gives you free or discounted products or other perks and then you mention one of its products, make a disclosure even if you weren’t asked to mention that product.
• Don’t assume your followers already know about your brand relationships.
• Make disclosures even if you think your evaluations are unbiased.

Keep in mind that tags, likes, pins, and similar ways of showing you like a brand or product are endorsements.

If posting from abroad, U.S. law applies if it’s reasonably foreseeable that the post will affect U.S. consumers. Foreign laws might also apply.

If you have no brand relationship and are just telling people about a product you bought and happen to like, you don’t need to declare that you don’t have a brand relationship.

HOW TO DISCLOSE

Make sure people will see and understand the disclosure.

Place it so it’s hard to miss.

• The disclosure should be placed with the endorsement message itself.
• Disclosures are likely to be missed if they appear only on an ABOUT ME or profile page, at the end of posts or videos, or anywhere that requires a person to click MORE.
•  Don’t mix your disclosure into a group of hashtags or links.
• If your endorsement is in a picture on a platform like Snapchat and Instagram Stories, superimpose the disclosure over the picture and make sure viewers have enough time to notice and read it.
• If making an endorsement in a video, the disclosure should be in the video and not just in the description uploaded with the video. Viewers are more likely to notice disclosures made in both audio and video. Some viewers may watch without sound and others may not notice superimposed words.
• If making an endorsement in a live stream, the disclosure should be repeated periodically so viewers who only see part of the stream will get the disclosure.

Use simple and clear language

• Simple explanations like “Thanks to Acme brand for the free product” are often enough if placed in a way that is hard
  to miss.
• So are terms like “advertisement,” “ad,” and “sponsored.”
• On a space-limited platform like Twitter, the terms “AcmePartner” or “Acme Ambassador” (where Acme is the
  brand name) are also options.
• It’s fine (but not necessary) to include a hashtag with the disclosure, such as #ad or #sponsored.
• Don’t use vague or confusing terms like “sp,” “spon,” or “collab,” or stand-alone terms like “thanks” or “ambassador,”
  and stay away from other abbreviations and shorthand when possible.

The disclosure should be in the same language as the endorsement itself.

Don’t assume that a platform’s disclosure tool is good enough, but consider using it in addition to your own, good disclosure.

What Else to Know

You can’t talk about your experience with a product you haven’t tried.

If you’re paid to talk about a product and thought it was terrible, you can’t say it’s terrific.

You can’t make up claims about a product that would require proof the advertiser doesn’t have – such as scientific proof that a product can treat a health condition.

FOR MORE INFORMATION
Refer to the Federal Trade Commission (FTC) for the most current guidelines and answers to questions at https://www.ftc.gov/tips-advice/business-center/guidance/disclosures-101-social-media-influencers

All information in this post was taken verbatim from the FTC  Disclosures 101 for Social Media Influencers

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Sabrina Espinal
Sabrina&Company