A written statement to publicly declare your intentions, motives, or beliefs.
From the Latin manifestos — to manifest, to clearly reveal, to make real.
How to write a simple and beautiful manifesto.
Traditionally, a manifesto is a written statement where you publicly declare your…
– Intentions (what you intend to do)
– Opinions (what you believe; your stance on a particular topic)
– Vision (the type of world that you dream about and wish to create)
Traditional manifestos are cool. There really aren’t any firm rules. You can write whatever you want, however, you want.
After reading your manifesto, ideally, your reader should feel like, “I understand this person better” or “I get what this project is all about and why it matters” or “Oh, I can see the type of world that this person is trying to create — me too! I want to join the revolution!”
Your primary goal is to make your reader “feel” something. Hope. Excitement. Amusement. Curiosity. Whatever “feeling” you want to convey.
Here’s a very simple manifesto template that you can play with…
Start by filling out the following three statements:
I am committed to…
Or, if you’re using a collective voice:
We are committed to…
Manifesto for Sabrina&Company
It’s All Social
I believe that you have more than 15 minutes of fame.
You have a story to tell and I want to help you spread your message with Social Media on your social networks and website. At Sabrina&Company Marketing, I believe that you are a leader in your field and I’ll do everything possible to showcase your genius and build your authority.
It’s all social to me.
Sabrina&Company Marketing. Your voice on our time.
Manifesto for HunnyMilk Restaurant
We love… butter, sugar, salt, eggs, and bacon and we’re not ashamed to say it.
We believe… that food should be made fresh with the best possible ingredients and that life should be full of simple pleasures and small indulgences, every day.
We are committed to… serving brunch items & sweets that make you feel like a kid again.
Join us every weekend for brunch or talk to us about catering. We can whip up a custom dessert or set up an ice cream cone station that will make your guests lose their marbles. We’re excited to serve you. We want your HunnyMilk treat to be the best part of your day!
Notice how at the bottom of the HunnyMilk manifesto, has a specific “invitation” for the reader: “Join us every weekend for brunch…”
If you’re writing a manifesto for your business, wrapping up your manifesto with a specific invitation is often a smart move. That way, you’re not leaving your reader “hanging,” wondering what to do next. You’re spelling it out, loud and clear!
Read the entire article from Alexandra Franzen here!
Make An Impression.
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