Starting Over. Maybe you’re leaving your job to start your own thing or maybe you have a burning passion that you want to pursue.
You know that you have things to share with the world.
What is the easiest and least expensive way to share your knowledge and build a following?
How To Start
Start posting your passion on your social networks, and by that I mean to start on Facebook. This is a safe place where you can post to your friends and family and gain confidence. Just start talking about your passion, your personal experience, and why you want to share. Take your time and be yourself. This can help you begin to find your voice and let you know if this is something that you want to continue to pursue.
Evolving Your Message
Everything evolves. Once you begin posting and working on your new thing, you will notice that you might begin to add or take away different components of your message. That is perfectly normal. Everything is fluid.
Here’s an example: Sophia starts sharing healthy organic recipes online and then she decides to start sharing motivational quotes. Sophia begins to wonder if these two things make sense and go together but she doesn’t stifle her thoughts. She keeps building on her message and comes to the conclusion that she wants to offer workshops on body and mind and not just organic recipes.
The beauty of evolving and becoming clear is that you’ll find a way to blend your passions together. As you evolve, so will your message and what you want to offer to the world.
So Let’s Talk About Personal Branding
Personal branding is a long-term strategy that is really more about YOU and not your message to the world…but in many ways, it is tied together.
If people like you and want to hear from you, then they will listen with excitement and respect. That is over 3/4th of the battle won in personal branding. People will begin to look to you as an authority in your field!
5 Ideas To Creatively Brand Yourself
Blogging On Your Website
Writing articles and posting them on your website is the best way to brand yourself online. It allows you to share your expertise, show your personality, engage with a larger audience and keep everything that you are doing in one place.
Write blog posts/articles that are around 600 words. Not too short and not too long. Make sure you sign your name at the end of the article, add a link to your contact information, add a great picture that goes with the article and add a “call to action”. A call to action can be anything from asking the reader to join your social networks, join your email list or contact you if they have any questions.
Like a logo, a photo instantly identifies you. It also gives people a good first impression. Make sure that it’s a great photo that you like. Be consistent with your photo on all of your social networks. I know this can be a drag if you love to switch out your photo but it’s important to use the same or similar photos on all of your networks in the beginning.
An elevator speech is a clear, brief message or “commercial” about you. It communicates who you are, what you’re looking for and how you can benefit someone. It’s typically about 30 seconds, the time it takes people to ride from the top to the bottom of a building in an elevator. Take the time to prepare something and memorize it when someone asks you what you do. This is really important when you are starting over or starting something new. You want people to get to know the new work that you are pursuing.
Here’s my Elevator Speech
I’m Sabrina Espinal from Sabrina&Company Marketing. And my company exists to help small businesses and single entrepreneurs with their social media marketing. We do this by creating and posting content on their social networks and managing their daily postings. We also manage their websites and offer consultations and workshops.
Signature Words and Phrases
This is fun! Try to write a short sentence or a simple phrase/tagline that communicates to people exactly what you do and how you benefit them. Take your time and just let your mind flow with this exercise. Remember, it’s not about you but it’s about what you offer. Another fun thing to do is try to create your own unique hashtag.
And don’t worry, everything evolves and you can always change it!
Your Voice on Our Time
Make An Impression
Co-host a small event. Give a short talk or 60-minute seminar at a shared workspace office. Events show people that you’re passionate and it’s a great way to meet new people.
Start playing around with doing Facebook live videos and then expand to setting up your own FacebookGroup or Event. Don’t become discouraged if you have a low turn out, the preparation is helping you build your knowledge and confidence.
Are you starting over?
This article has covered a few simple steps you can use. I started over and moved from Human Resources into a completely different career, so I know it can be done.
Make An Impression