Are you lost in a content drought? It happens to everyone so cheer up, buttercup!
Let me share a quick practice to give you clarity and get your content back on your social feed. Use this exercise to write your next few social media posts or to think about future content ideas.
CORE AUDIENCE
You can have multiple core audiences for your social feeds and business, so select your general audience. You can come back and do the exercise later for a different audience. Right now, we just want to get you out of the content and posting drought!
WHAT WILL YOU DELIVER TO YOUR AUDIENCE
This can be a quick tip. An introduction. A tidbit about your business. A quote, freebie, behind the scenes, etc. Make it easy.
DESIRED OUTCOME FOR THE AUDIENCE
The outcome for them can be to feel informed, be uplifted, engage in a contest, share, etc.
HOW DO YOU WANT YOUR AUDIENCE TO FEEL
Glad they saw your post? Ready to share? Good? Empowered in information? You decide.
CALL TO ACTION
Not every “call to action” has to be a link to something. You decided if that is appropriate or not for your post. If you haven’t posted in weeks, I would suggest not posting a link to make a purchase.
HOW DO YOU WANT YOUR AUDIENCE TO THINK OF YOU/YOUR BRAND
What feelings do you hope they will feel after reading your post?
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Sabrina Espinal
Sabrina&Company
Image @ Delmaine Donson iStock
