It’s so easy to get caught up in our day-to-day work that we forget to double check “under the hood” of our social media. Here are a few “must do” items to get you back in the game.
SOCIAL MEDIA BIOS, PROFILE & COVER PHOTO
Bio
Take 30 minutes and look at the bio/about section on all of your networks. Do a quick refresh of your bio. Next, check the links in your bios to make sure they work. You may need to update your link address from http to https.
Profile Picture
Check your profile picture. If you are good with it, leave it. If you want to refresh it, you can quickly upload a new picture or simply add a solid background and keep the same picture. Try the free profile maker at Picsart. It’s quick, easy, and it has a lot of solid background color options.
Background Cover
Look at your cover background picture (Twitter, Facebook, LinkedIn and LinkedIn Business Page). Remember, you can add a call-to-action and link in the description of the cover photo on your Facebook business page! Hint, you can also add a link in the description of the cover photo on your PERSONAL Facebook page!
SOCIAL MEDIA POSTING
Everyone gets off-track with their social media. Take time now to put together a quick strategy plan of what you want to post about for the next few weeks and schedule your posts.
Start with posting about your business or store, new topics or items you have for sale, and why all need what you offer! Remember to link some of your posts back to your website or ordering page.
You’re going to feel good posting and talking about your business. If you find it takes too much time to write, post, and build your community, get in touch because that’s what we do for our clients.
Make An Impression.
Sabrina Espinal
Sabrina&Company Social Marketing
