Once a Month, Make a Date With Your Business
We’re older, wiser, and more beautiful—so it’s the perfect time to revisit and refresh my signature “Make A Date Series.” Let’s kick things off with a classic: Make A Date With Your Business.
For single entrepreneurs, it’s easy to focus on client work and forget to take care of your own business. But remember: your brand and its presentation can attract new customers—or push them away.
Here are three topics to consider on your date:
Are You Still Friends With Your Business?
Grab your notebook and reflect on these questions:
- What does your audience need and want?
- What do you currently provide?
- What value do you add to your audience’s life?
- How does your business contribute to the world?
- Are you still in love with your brand?
How Do I Look?
Polish your brand’s appearance to keep it looking fresh and inviting:
- Write a new blog post that offers value to your audience.
- Make notes on a few areas of your website that could use a refresh.
- Send a personal note or card to a client who recently achieved a success.
- Review your website on both desktop and mobile to ensure it looks great.
Soul Fun!
If you’re not enjoying your business, no one else will either. Make time for a little soul fun:
- What would make your work more enjoyable?
- Could you host an online giveaway?
- Is there an opportunity to partner with another business for an online event?
- How can you show your clients a little extra appreciation?
One More Thing…
Double-check your tech: Make sure your computer is up-to-date with the latest software, and that everything from your operating system to your website’s security is current. It’ll help everything run more smoothly!
Let me know how you’re doing via Facebook or Instagram.
Make An Impression.
Sabrina Espinal
Sabrina&Company Social Marketing
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