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"It's all social" - Sabrina Espinal

Design Your Business With Self-Care

By Sabrina Espinal 9:53 am

Curated from Ruby.

Real self-care doesn’t look like any of the following:

  • Avoidance. Self-care isn’t about procrastination or losing sight of responsibilities. It’s about temporarily prioritizing your responsibility to yourself, so you can return to your other responsibilities with renewed vigor.
  • Over-indulgence. Consuming too much of anything—pizza, cupcakes, cocktails, reality television—can leave you feeling physically ill, as well as emotionally unfulfilled. Shame, guilt, and regret often follow. Don’t use self-care as a reason to punish yourself.
  • Doing only what feels comfortable. It’s important to comfort yourself, but acts of real self-care go deeper. They also energize you, broaden your mind, and open your heart. They may challenge you on multiple levels; think visiting a museum or going on a hike rather than spending a weekend on the couch.
  • A miracle cure. No one activity, product, or substance can magically and instantly revitalize you. You can’t buy self-care in a bottle or an app, and you can’t engage in it only once and expect to feel better. You need to practice it—with regularity and intention.

In fact, self-care isn’t about just taking an occasional bubble bath or quiet afternoon to yourself, but about fitting personal time into your everyday life. The most effective way to practice self-care is to make it a habit. 

Find a few activities that refuel you and make time for them in your schedule, the same way you make time for grocery shopping, budgeting, or answering emails. After all, self-care is as important as any of those things.

What does business self-care look like?

Here are ways to practice self-care as a business owner:

1. Take breaks. Every hour or so, get up, stretch, and walk away from your workstation for a few minutes. Maybe grab a drink and/or snack while you’re at it. Why not take the opportunity right now? Go ahead—we’ll be here when you get back.

2. Delegate. When you’re the person in charge, being a good boss also means being your own good boss. You’re the only one who can look out for yourself. Ask for help when you need it. Be sure you’re giving yourself a manageable amount of work (and time to complete the work) and delegating the rest.

3. Exercise.  A little exercise can be good for you but always check with your doctor.

4. Sleep. Far too many business owners just don’t get enough sleep. As unproductive as it seems (“What do you mean I have to spend eight hours lying down and doing nothing?”), sleeping is as important as eating or breathing. Do it right—try for 7–9 hours a night in a dark, quiet, cool environment.

5. Eat well. Speaking of eating, be mindful of what you put into your body. Opt for less processed foods and more fresh fruits and vegetables. Try different foods, as well—variety keeps your diet healthy and interesting. What’s most important is enjoying what you eat. Food is one of the greatest pleasures we have, so make the most of it!

6. Say “yes, and…” This is one of the core principles behind improvisational comedy—and a powerful tool for running your business and living your life. Saying “yes, and…” means accepting a premise and running with it. In the context of your business, it could mean saying “yes” to an employee’s idea and building on it, or perhaps saying “yes” to an unexpected customer request and figuring out how to make it work. Outside of work, it might mean following an artistic impulse by buying paint and a canvas, or letting your kids decide what’s for dinner for a week.

7. Give yourself a daily gift.  Every day, once a day, give yourself a present. Don’t plan it. Don’t wait for it. Just let it happen. It could be a new shirt at the men’s store, a catnap in your office chair, or two cups of good, hot black coffee.

8. Give back. Caring for others is one of the most effective forms of self-care. So says Laurie Santos, a psychology professor at Yale University and host of The Happiness Lab, in a recent interview in The New York Times:

“We assume that self-care looks like a nice bubble bath—or even hedonistic pursuits, selfish pursuits. But the data suggests that the right way to treat ourselves would be to do nice things for other people. We actually get more out of being more open and more social and more other-oriented than spending money on ourselves. It’s a bigger increase to your happiness.”

9. Laugh. Laughter is seriously the best medicine. According to Mayo Clinic, laughing relieves stress, stimulates organ function, relieves pain, and even boosts immune response.

10. Express gratitude. In the constant hustle and grind of running a business, it’s easy to lose sight of all the reasons we have to feel happy. We’re fortunate to be busy, to be in business, to be alive. Practice self-care by thanking the people who make it happen, including yourself.

Make An Impression.

Let’s Create & Manage Your Social Media

It’s all social to me,
Sabrina Espinal
Sabrina&Company Social Marketing 

Image: Rawpixel

Build Confidence In Yourself and Business

By Sabrina Espinal 10:27 am

There comes a time when the pressure is on. You have a few decisions to make but you’re afraid to act. There’s not a lot of time to figure out the next steps, and you’re stalling out because you’re suddenly unsure. You’re not sure you even can make the right decision, much less act on it. What do you do?

The problem isn’t so much about what needs to be decided. Instead, when this happens, you need to find the confidence to act. But where can you gain a strong self-belief system, fast?

Encourage Yourself With Positive Affirmations

Hey, you’ve been here before. You’ve had doubts, made decisions, and in the end, things turned out just fine. Remind yourself of a little previous history where you know you did well. Now use a little logic: if you’ve done it before, it’s clear you can do it again.

Choose Your Companions

Do you have a support system? If those around you are more likely to criticize than cheer you on, walk away. You don’t need others running you down right now. Instead, seek out support from someone you know who believes in you and will be encouraging. Give them bonus points if you ask them to help you remember all the good stuff you’ve done in the past, and they come through for you. Sometimes we need to hear it from someone else.

See Yourself Succeed

Why not try a quick visualization of the outcome? By picturing your success, you’ll find it easier to make the decisions to set yourself in motion and will feel better about the potential outcome.

Let Go of Worries

Sometimes you need to get all those thoughts and emotions out of the way so you can do what you need to. Quickly grab a sheet of paper or open a file on the computer where you can type. Now write down everything you’re feeling right now, especially focusing on worries and fears.

Try to explore why you’re feeling this way. Be honest and raw, not holding anything back. When finished, tear up the paper or delete the file to let it go. Once you’ve processed the emotions, you can feel free to settle down to what needs doing. This is the most time-consuming idea on this list, but it’s so worthwhile. If you have the time, go for it!

Act!

Finally, it’s so easy to start dithering, especially when you’re feeling a time crunch. Don’t fall into procrastination or stall out entirely. Instead, realize there comes a time when you need to take the plunge. Trust your instincts and jump right in.

Make An Impression.

Sabrina Espinal
Sabrina&Company Marketing

 

Image: Pexels, Marcus Aurelius

 

 

Refresh Your Personal Brand

By Sabrina Espinal 6:34 pm

Refresh Your Personal Branding

Personal branding holds significant power for both you and your small business. It’s all about cultivating and managing your reputation effectively.

Get ready to take notes and let’s get started with 10 ideas.

Look at your personal brand as an investment:
Your personal brand has the potential to last a long time. While the projects you’re working on might end, your personal brand will persist and add value to each new project you create.   People will follow your brand from project to project if they feel connected to it. When launching new projects, your personal brand has the potential to guarantee you never have to start from scratch again.

Set goals for your public image:
Because your personal brand is built from the thoughts and words and reactions of other people, it’s shaped by how you present yourself publicly. This is something that you have control over. You can decide how you would like people to see you and then work on publicly being that image. Consider your goals for the brand. If you want to sell an expensive course in watercolor painting you’ll need to be seen as someone with the authority to teach others on the topic. If you want to get work for high-end design clients you’ll need to be seen as a runaway talent with a professional attitude.

Two questions that serve as useful springboards are:

  1.  How would you like potential customers/clients to think of you?
  2. How can you embody your brand publicly? This question is crucial yet challenging. Your personal brand comprises your public actions and output across three main areas:

WHAT ARE YOU ABOUT
Think about the key ideas you would want people to associate with you. Seth Godin is about telling stories, being remarkable. Marie Smith is about building your Facebook success. Mike Dooley is about inspiration, law of attraction, creative visualization and teaching that thoughts become things.

EXPERTISE
Every good brand involves the notion of expertise. Nike brands itself as an expert in creating quality and fashionable sportswear. Even if you’re not interested in marketing your advice, you need to create the perception that you are very good at what you do.

YOUR STYLE
This is not so much what you communicate about yourself, but rather, how you do it. Are you enthusiastic, witty, confident and crusading? Your style of delivery should be as unique as any other aspect of your personal brand.

REFRESH YOUR WEBSITE, SOCIAL POSTS, BLOG
It doesn’t matter if it’s not your first priority because it gives people a place to develop a stronger connection with you.  Here are some content guidelines:

  • Include a mini-bio at the end of each post, put time and effort into your About page and use it to paint a picture of your ideal personal brand. People will only remember a few things about you, so focus on telling the story that contributes most to your brand.
  • Use your personal story as the basis for your expertise.

CREATE VISION BOARD TO STRENGTHEN YOUR BRAND AND BUSINESS
A vision board is a physical and visual object that expresses the things you want or the changes that  you want to bring to your life.  The traditional vision board can be on a piece of paper or a poster board. A creative vision board can be pinned to a private or public board on Pinterest, quickly created with written words and affirmations (without any pictures), painted on art paper, or displayed on a wall or blackboard…the possibilities are endless.

FIND WAYS TO SHOWCASE YOUR EXPERTISE
But remember not to over-stretch or over-expos yourself. If people hear your name enough they will check you out (maybe not the first, second or third time, but they will). Participate in social media. Help your projects become well known by writing great content,  publish e-books to Amazon, speaking, creating events, videos,  being a featured guest of internet radio shows and more. Create your own events, teleseminars, webinars…you get the idea!

KEEP YOUR BRAND FRESH
No matter how good your content is, you’ll risk seeming stale and repetitive if you don’t continue adding new elements to your brand. You can’t ride one idea forever. Keep adding new layers to what you represent.

CONTINUE LEARNING AND BUILDING YOUR KNOWLEDGE
If you were an ‘expert’ two years ago but have since stopped learning and challenging yourself, you’re not an expert anymore.

SHOWCASE YOUR EXPERTISE – DON’T JUST AGREE WITH OTHERS
Focus on topics where you have something new to say or some more value to add. Build your own authority.

BE REMEMBERED
Think about your personal brand each time you interact with someone – or don’t interact with someone. What impression are you leaving? If you don’t want to spend time responding to social media then hire an expert to handle this for you. Continue to build relationships with the right people online and offline.

Become invaluable as a leader/artist/creator in your field…no matter how small your field is!

Make An Impression.

Sabrina Espinal
Sabrina&Company Marketing

Image: My Rawpixel Premium

Micro Size Business Owners and Our Social Media

By Sabrina Espinal 11:52 am

Are you a “micro” business owner (fewer than 10 people)? We’re pros at creating content and managing your social media accounts at the right price and with the right focus for your small business.

A micro business is a type of small business that typically employs fewer than 10 people, according to the Small Business Association.

Our specialty is helping micro business owners who don’t have time to become a certified expert in social marketing.

Let’s Get Started

Join Me On Instagram

It’s all social to me,
Sabrina Espinal
Sabrina&Company Social Marketing 

Threads – How To Add and Manage Multiple Accounts

By Sabrina Espinal 10:48 am

This post is inspired by Wayne Williams, Managing Editor at BetaNews

Are you a Social Marketing Agency and you need to add client accounts to one main Thread account?  This is similar to adding multiple profiles to one Instagram account. Well, here is the easy solution from Wayne Williams.

Threads, Meta’s Twitter alternative, is now live and already proving incredibly popular. It’s very much a work in progress, with lots of features missing, but the developers are working hard at bringing these to the app.

One question I’ve seen asked quite a few times is how to add a second account to Threads, and it’s definitely not as obvious as it could be. The process is easy enough though, just follow these steps.

The first thing you need to know is that Threads isn’t as standalone as Twitter. It leans heavily on Instagram, and so some of what you’ll need to do when configuring Threads is handled through that app.

To add multiple profiles to Threads:

  1. Launch the Instagram app and log into each your different profiles if you haven’t already.
  2. In Threads, tap on the profile icon at the bottom right to go to your profile page. I’m assuming you are already logged into Threads using your main account.
  3. Tap the lines (hamburger) button at the top right
  4. Tap on Log Out, and then tap Log Out again.
  5. At the bottom you’ll see the option to log back in using your main Instagram account details. Below this, you’ll see Switch Accounts. Tap this.
  6. The Switch Accounts page is where you’ll go to switch between your different Threads accounts once you have them all set up. At the bottom it says Log into another Instagram account. Tap this.
  7. Now enter the username, email address or mobile number for your second Insta account, followed by your password and tap Log In. If you’ve forgotten the password, you can reset it here.
  8. Once you’ve done that, you’ll be good to go.

If you want to create a brand new account for Threads, you’ll need to do so through the Instagram app, and then link it in this way.

Thanks again to Wayne Williams.

Let’s Get Started

Join Me On Instagram

It’s all social to me,
Sabrina Espinal
Sabrina&Company Social Marketing 

Restaurant Social Media And Your Social Media Manager

By Sabrina Espinal 4:05 pm

Restaurant Social Media at Sabrina&Company Social Marketing

 

Hello, restaurant owners!

It’s time to take a closer look at the power of social media and its impact on the restaurant industry.

In today’s digital age, social media has become the go-to platform for marketing and communication, revolutionizing the way businesses, especially restaurants, connect with their target audience.

To keep up with this fundamental shift, many restaurant owners are turning to social media managers who possess the skills and expertise to harness the potential of these platforms.

So, let’s dive right in and explore how bringing us on to to manage your social media can be a game-changer for your restaurant’s success in the digital realm.

Let’s Get Started

Join Me On Instagram

It’s all social to me,
Sabrina Espinal
Sabrina&Company Social Marketing 

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