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Archive for the ‘Social Media’ Category

Blog Zest-Give Back To Your Blog!

Tuesday, March 2nd, 2010

Ever wonder how many blogs are just sitting and waiting for their owner to come back and post something new?  Technorati found that only 7.4 million out of 133 million blogs had been updated in a 120 day period. These statistics are from 2008 so you can imagine what it must be now!

How to do recapture the zest of blogging? First, ask yourself if you ever had the zest to blog! If you didn’t really want to blog…then pull the plug. Delete the site, close the door, get the monkey off you back and clean up the internet.  Now, if you do want to blog but you are just are too busy… here are three quick tips to get back on the blog track:

  1. Brainstorm and list at least 10 future blog topics
  2. Put a date on your calendar (at least once a week) to blog and be consistent
  3. Engage the services of an expert to keep you on track! Let them review and post your blog

Here are five topics to put a little zest in your blog:

  1. Interview others for your blog posts
  2. Pick a theme and make a series of blog posts
  3. Create a tutorial
  4. Do a “pros and cons” post
  5. Create a top ten list

Do you want to know more?  Let me know. I can help you!

Sabrina Espinal
Sabrina&Company

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PR Intern Opportunity

Saturday, February 27th, 2010

“We don’t care about your resume so don’t send one. What we care about is your passion”  You know this is going to be fun!

Internships are not all the same but all give an opportunity to learn something (even if you learn how not to run a business from your time with a company). I have a dynamic business associate who owns a public relations firm and she has a very unique opportunity for an amazing internship.  The lucky person will learn a little bit of everything in the PR  world and will also have the opportunity to work several PR events in New York City.

Let me know if you are interested and I’ll forward the details for the R Media Group internship!

Sabrina Espinal
Sabrina&Company

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Posted in Social Media |

Google Buzz?

Thursday, February 18th, 2010

What do you think?  Google wants you to share updates,  pictures, videos, messages and more from your Google mail both online and on your moble device. 

 Share with people in your Google mail contacts and share updates, videos, pictures and more on Twitter, Facebook, Picasa, etc.  You can select to share with everyone or with just a few people.  Buzz will also recommend new people to check out.  Why does this sound like something we already have?  Oh, because we already do!

Check out the video below then check out more at Google buzz.

Sabrina Espinal
Sabrina&Company

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Posted in Social Media |

Get Inspired! Business Plan 2010

Sunday, December 27th, 2009

To be successful in business and in life you must continue to evolve.  Staying the same was a great thing…a long time ago! Now days, if you stay the same while most things around you are changing, you will be like the poor mouse in the book “Who Moved My Cheese?”   Where are you with your business plan? When was the last time you made any revisions?  Your plan should  support all aspects of your day to day business operations and become the  foundation of your Social Media structure.  Without a well thought out and shared plan, people on your team will all end up in different places with a mixture of results.

This is the best time of the year to reflect on how you will run your business next year.  Think about building a Team mission statement. Look at engaging a Business & Creative Strategist like Michele Mattia,CC  to help you design and ignite your business and then let Sabrina&Company manage your Social Media networks. Get Inspired!

Sabrina Espinal
Sabrina&Company

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Posted in Inspire, Social Media |

Starbucks, LOVE & Social Media

Monday, December 7th, 2009

Starbucks has a great way of using their fans and their products in a caffeine filled sweet way to help the world! 

 

Starbucks is always doing something for the global community.  Remember the award winning Akeelah and the Bee? This was a sweet movie from 2006 that was strongly promoted by Starbucks and was the first CD sold in stores.

Once again this holiday season Starbucks continues their partnership with RED. This time they are giving $1.00 from every “LOVE” CD sale to fight Aids.  So far,  the Starbucks-Red partnership and the Starbucks customers have contributed a staggering “7 million days worth of medicine” for people living with HIV in Africa.  Starbucks has a wonderful communication and colaboration with their customers using their SM Website,  Twitter and Facebook networks. By the way, their Facebook page has  5 million plus fans and Twitter has 550,000 followers.

Starbucks has used this base of caffeine and charity loving fans to  join in song on December 7, 2009 at 8:30am est to sing, “All You Need Is Love”. Starbucks Love Project

Pretty Cool. Giving Back. Social Media. Love.

Sabrina Espinal
Sabrina&Company

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