Personal branding is personal. It’s about you. I love that this can be empowering and impart a great sense of clarity and motivation.
Look At Your Personal Brand As An Investment
While the projects and products you’re working on may change, your personal brand will persist and (hopefully) add value. People will follow you if they feel connected to it. When launching a new venture, your personal brand has the potential to guarantee that people will want to support you.
Set Goals For Your Public Image
Because your personal brand is built from the thoughts and words and reactions of other people, it’s shaped by how you present yourself publicly. This is something that you have control over. You can decide how you would like people to see you and then work on publicly being that image. Consider your goals for the brand. Be seen as someone with the authority to teach others on your key topics. Be authentic and professional.
Define And Refine What You Are About
Expertise. Stay on top of your expertise and always add new areas of expertise to keep your brand fresh.
Your style: This is not so much what you communicate about yourself, but rather, how you do it. Are you enthusiastic, witty, confident and crusading? Your style of delivery should be as unique as any other aspect of your personal brand. Be yourself. Nurture and grow your style, expertise, and brand. You should always be growing.
Start Blogging
Use your website to showcase not only your services but your expertise by blogging at least once a month. Add links to other pages on your website so the reader can learn more. Share your posts to all of your social media channels.
Webinars/Workshops/Videos
Depending on your brand you may want to branch out and offer webinars or workshops to add more layers to your brand and reach more people.
Keep Your Brand Fresh
No matter how good your content is, you’ll risk seeming stale and repetitive if you don’t continue adding new elements to your brand. You can’t ride one idea forever. Keep adding new layers to what you represent.
Continue Learning
Invest in yourself and search out the best classes and workshops budget them into your year. Updating your knowledge and confidence is priceless. They may be expensive but it’s better to receive really high quality training than get worn out over a lot really inexpensive offers.
Showcase Your Products
Build your personal brand by showing your personality, expertise, products and what you stand for.
Do you want to shine? Let’s talk! Join me on Facebook.
Make An Impression.
Sabrina Espinal
Sabrina&Company Marketing
Photo Credit © Olu Eletu on Unsplash
