Starbucks has a great way of using their fans and their products in a caffeine filled sweet way to help the world!
Starbucks is always doing something for the global community. Remember the award winning Akeelah and the Bee? This was a sweet movie from 2006 that was strongly promoted by Starbucks and was the first CD sold in stores.
Once again this holiday season Starbucks continues their partnership with RED. This time they are giving $1.00 from every “LOVE” CD sale to fight Aids. So far, the Starbucks-Red partnership and the Starbucks customers have contributed a staggering “7 million days worth of medicine” for people living with HIV in Africa. Starbucks has a wonderful communication and colaboration with their customers using their SM Website, Twitter and Facebook networks. By the way, their Facebook page has 5 million plus fans and Twitter has 550,000 followers.
Starbucks has used this base of caffeine and charity loving fans to join in song on December 7, 2009 at 8:30am est to sing, “All You Need Is Love”. Starbucks Love Project
Pretty Cool. Giving Back. Social Media. Love.
Sabrina Espinal
Sabrina&Company
