3 Types of Email Signup Headlines
Email marketing is stronger and more important than ever. If you aren’t communicating with your audience via email marketing…you’re missing out. Remember, “the money is in the list”.
Here is an important excerpt about the 3 types of email signup headlines from Dan Scudder. Contact me today to help you get back on track with your email marketing.
3 Types of Email Signup Headlines
“Simple” Headline: This is a crisp headline that is quick to read and clear on call to action. Sample headlines in this group include “Subscribe” and “Join My List”.
“Descriptive” Headline: This headline type is a bit more nuanced and descriptive. We determined that any headline with more than 15 characters falls into this group. Example headlines include “Never miss a review or giveaway” and “Join our newsletter for the latest tips and tricks.”
“Offer-Driven” Headline: This headline type has a signup incentive (with conversion tracking). Coupons or free items are provided in return for subscribing to a list. For example, a restaurant may say “Free Chips or Drink with your Next Order,” or an eCommerce site may say “Get 20% off your first order when you join our list.”
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Email Signup Headline Performance
We then looked at email list signup performance by type of headline. Here are the results:
“Simple” Headline: 27.4% conversion rate
“Descriptive” Headline: 15.4% conversion rate
“Offer-Driven” Headline: 32.9% conversion rate
What does this mean for you? The data shows that web users have a short attention span! So if you can offer something in return for subscribing, that will drive the most list growth. But if you don’t want to run an offer, it’s better to be clear and concise, and that will perform better than a longer, more descriptive signup prompt.
Read this entire article by Dan Scudder here.
Make An Impression.
Sabrina Espinal
Sabrina&Company Marketing
