If you’re like me, you have a zillion pins and boards on Pinterest!
I started on Pinterest when it started in 2010. Those were the good old days when you just pinned things to have fun. We didn’t know anything about strategic pinning. Pinterest was just a simple and enjoyable thing to do.
Business boards were introduced in 2013 but my bestie had started pinning from her website for business reasons a few years earlier. Later, I created a business account and that caused me to have 2 different Pinterest accounts. Yea, that was wayyyy too much so I finally combined everything thing together into my Sabrina Espinal account.
But now, it’s REALLY time to clean up my Pinterest account and I thought I would invite you to do the same.
Yes, these are a lot of steps but just take it one step at a time and customize or skip the steps according to your Pinterest account.
Pinterest: Account, Boards and Pins, For Real!
- Look at your bio, photo, and links and make any updates as needed.
- Grab a note pad and pen.
- Check out your analytics and make a note of your most repinned pins that lead back to your website. Next, make a note of your most repinned pins that lead back to someone else’s website. Write it down. Look over your pins and make sure you have more pins leading back to your website than someone else’s site.
- Look at all of your boards and pick any that you don’t want to keep (don’t delete them yet). Write them down.
- Look at the pins and repins on the boards you don’t want to keep (See number 4) and repin those to boards you want to keep.
- Any boards that you that you think you don’t want to keep, please make them PRIVATE for now. DO NOT delete them yet. Take time to make sure you really want to delete them.
- Arrange your boards. Go to the tab for Boards and arrange your boards with the most important boards that you want people to see at the top. Don’t think that someone is going to go through all of your boards, so put the important stuff at the top. To do this just drag the boards and order them accordingly.
- Pick a cover for each board. Go to the tab for Boards and click edit and select a cover or even a new cover for each board.
- Go to your website and make sure you have some type of “pin it” button or Pinterest share on your site.
- Start pinning your best and your latest material from your website to your newly organized and cleaned up boards.
- Select a few Pinterest email notifications so you can see how your account is doing.
- Check the “social” section in your Google analytics and see how Pinterest is driving traffic to your website.
Ok, so that’s 12 steps, not 10! You’re welcome.
Make An Impression.