SABRINA&COMPANY

Your Social Media Checklist

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Social Media Checklist for Your Business

Keeping up with the Zuckerbergs!  If that’s what you really want to do as a small business or single entrepreneur here is my personal list that I have created through years of working in social media marketing and managing social networks for my clients.

  1. Hire a professional that has a wide knowledge base of social media marketing, blogging, websites, niche sites and networking. Not just posting on Facebook and Twitter…don’t sell yourself short.
  2. Have a business plan for your social media marketing and create an editorial calendar of topics.
  3. Don’t do cookie cutter – What other niche networks do you need? Should you create your own social network or membership site? Do you need Facebook and Twitter?
  4. Don’t walk away. Be consistent but vary your social media days and times of posting to catch a wider audience.
  5. Don’t be a bore.  In person or on your social networks!
  6. Refresh your website:
    • Do you have a blog and what are you saying?
    • When was the last time you refreshed your content?
    • Just say no to “flash”
    • Does you logo mean anything?
  7. Don’t be a bore.  In person or on your social networks
  8. Remember:  The center of your company is your website – never forget that!
  9. When was the last time you sent an email marketing note to your customers? Do it today!
  10. Showcase employees and your customers on your social networks!
  11. Be good to your customers and clients!
  12. Give value and give the people what they want on your social networks and in person.
  13. Showcase your environment/business.Partner with community/charity…but only if you really mean it from the heart.
  14. Claim your business on Google Places, create posts, and coupons.
  15. Take your social media marketing into the real world.

Do it all over again.

Let’s Get Started Today –>

Sabrina Espinal
Sabrina&Company