Are your employees involved in your social media? Hold on, I don’t mean that you should ask them to post your social, I mean you should inform them of what’s happening in your business and let them naturally be your brand enthusiasts.
I know that some businesses have a lot of turnover and some employees may just be “collecting a paycheck”, but take the time to engage with your employees and you might be surprised. If you already have a great product, chances are your employees have already generated sales by simply talking to their friends and family.
Of course, employees are not required to promote their work place on their personal social networks. Instead, just let them know it’s ok to share something great via their own social media networks. Ask them to “@ tag” the business, and acknowledge their message on your social networks to make it a fun win-win!
Have A Meeting
I’m a former Human Resources Director and I’m surprised at how many small businesses never have a meeting with their employees! What’s that about? So, have a meeting and give your employees a one page handout that has:
- Your Website URL
- Your social media networks and links
- Your motto, hours of operation, etc.
- Your quarterly theme, focus, activity, etc.
This also gives them talking points if anyone asks them if the business is on Twitter or any other networks. You want your employees to know the answer to these questions.
Freedom and Love
Remember, it’s never mandatory for employees to share anything on their personal networks about their place of employment. Do remember to thank them for doing great work (employees like to know they are appreciated)!
Do You Need Help?
Call me, if you need help with this exercise or if you ready to have a certified social media specialist post your social media.
Make An Impression.
Sabrina Espinal
Sabrina&Company Marketing
Image Credit: Bigstock © Michael Bednarek
