Like social media, your blog gives you a chance to connect with your target audience on a more personal level. While your website can be a static location that simply gives information about your business, your blog is interactive. It’s a way to share recent information and possibly start a conversation. It’s also a place where people can leave comments and get to know you and your business better. Your blog gives life and makes your website social.
Expertise and Credibility
One of the best things about a business blog is that it gives you an opportunity to show your expertise and strengthen your reputation. Write about things you know. For example, if you’re a recruiting firm, blog about simple interviewing tips. If you’re a photographer, share information on the importance of family photos. Your blog shows your website visitors your strengths and allows them to trust you as a company.
Content Marketing and Search Engine Benefits
Blogging is a great way to share your unique point of view, expertise and promote your business. Adding a blog to your static website is a great way to attract traffic from search engines. Search engines love sites that have fresh content. If you write just one blog post per week and use your keywords, you’ll have more traffic and fresh material that can be indexed by search engines.
Start Slow and Find Your Voice
Write short, conversational posts. Select topics related to your business and share your expertise. Be engaging, unique and helpful.
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Make An Impression.