“Google Me” has a whole new meaning.
Google+ is still be regarded as the newcomer when it comes to social media sites. If you haven’t created your Google+ account then now is the time to do so. Google+ is really sky rocketing and you don’t want to lose out on the potential of additional recognition for your business.
The majority of social media users log into their accounts each day and spend at least 12 minutes on any one site, some more than others. When logged in a user will look at various things from checking in with their friends and family, to looking at news topics, politics, sports, entertainment, and new products.
Play around on social media and look at your favorite brands and their social media profiles. This can easily be your business on social media sites, and especially on Google+.
The advantage to using Google+ is that you can brand your business with their unique +1 feature. This feature shows up on many websites as an icon or button and is similar to the “Like” button on Facebook.
As of December 2012 Google+ had 500 million registered users with 235 million being regular users. Out of this it is reported that approximately 135 million regularly use the +1 feature.
When a visitor sees your website, your blog or anything to do with your business they can easily hit the +1 button on Google+. By doing this they are actively promoting your business. Google carries a lot of weight so getting recommendations can really help the visibility that your business receives.
Another feature of Google+ is circles and this is where you can add people into specific groups. This is an easy way to separate your business into categories. For example you can have a buyers circle for people who have purchased from you, and then you can have a free gift circle for anyone who has taken advantage of a gift from you.
By separating people into circles you can then send each circle separate messages which are only visible to them and not to any members of the other circles. This can be an extremely powerful feature for you business.
Check out Eleanor Prior’s post on Google Hangouts for business.
Google+ can really add a new exposure to your brand and business.
Make An Impression