First, a domain is a name that identifies IP addresses on the internet. Domain names are used to identify Web pages. For example, in the URL http://www.sabrinacompany.com the domain name is sabrinacompany.com
How To Select Your Domain Name
Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site. Long or difficult to spell domain names can confuse potential customers Short domain names register better with people and are easy to remember.
Obtain a domain name that will help you in your marketing and strategy. If your business name is already taken by someone else then get a URL name close to your business disipline. Purchasing a business name domain name isn’t the only way to go, and when a keyword domain name could do just fine.
Structure Your Brand Name – Put your domain name on your letterhead, business card, printed materials, and emails.
Keep it Short & Memorable – Don’t get a URL that uses all 26 letters of the alphabet.
Secure a .com URL – I recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isn’t taken. Remember that .org URL’s and for organizations so those should have the .org ending. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like you have an established business.
Where To Register
There are many places to register your domain name and set up hosting. I prefer Denim Host or GoDaddy for the 24/7 live telephone support and their ease of use.
Remember, your domain name is an extension of your business and your brand. Don’t wait to register a domain name idea!
Make An Impression.
Sabrina Espinal
Sabrina&Company Marketing
Life Style Blog at iSabrinaEspinal
