Socialbakers wrote an amazing article on why you need to write great captions on Instagram and 11 tips for how to do it!
I’ve curated part of their article and the associated images and examples but I encourage you to read the entire article here.
11 Tips on How to Write the Perfect Instagram Caption
1. Practice, Practice, Practice
Write at least three drafts of your Instagram caption. This will give you a chance to edit, proofread and compare your drafts side-by-side to see which one has the most impact.
Your first draft will rarely be chosen as the best option, which is exactly why you need to give yourself plenty of time to write several.
2. Keep it Short
3. Put the Most Important Information First
Make sure you include the most critical information at the very front of your Instagram caption – this is the part that people will see. That’s why the first few words your audience sees need to be compelling and relevant. If they aren’t hooked in from the start you’ll miss out on engagement.
To peak interest, you can start your Instagram caption off with a question, use emojis, or even spark curiosity with an interesting statement. Think outside of the box, even placing a call-to-action at the very beginning of the text could work.
4. Use Call-to-Actions
5. Use Emojis
6. Use Hashtags in Your Instagram Captions
7. Ask Questions
8. Share Your Feelings About a Trending Event
Another way to get the conversation going is by using your Instagram captions to share your feelings about trending events, such as a new movie release, viral post, or music festival.
Giving your opinion is a great conversation starter, and will surely get your audience to respond!
9. Use Quotes and Mention Other Pages
10. Focus on Storytelling
You can use your Instagram captions to tell your followers something about yourself. Why have you started working in this line of work? What gave you the idea for the product or service you are offering? Has something interesting happened in your company recently?
Don’t hesitate to tell your followers about it!
11. Be Human
Relatable Instagram hashtags are a sure way to boost your engagement. Why? They help you show the human side of your business and spark a conversation with your followers.
To start a discussion in the comments, share something you and your audience have in common – for example, how you feel about Mondays or how you like to spend your weekends. A flurry of comments is guaranteed!
How to Use Hashtags in Your Instagram Captions
Though Instagram hashtags are not mandatory, they are popular and extremely useful. They can help you get more followers, connect with customers, and build relationships with audiences outside of your own community.
When adding hashtags to your Instagram captions, you don’t have to limit yourself to putting them on the end of the copy. Instead, you can place them within your #Instagram caption to make the text stand out more.
Instagram hashtags also enable audiences to find your posts. For example, a beauty blogger could upload a picture with a new organic shampoo and use hashtags like #healthyhair, #organiccosmetics and so on. So if people are searching that hashtag, there’s a good chance they will come across this post.
To be successful, though, you need to be strategic. That means you should be selective about the hashtags you choose – and avoid generic ones that are overly used such as #friendship #love. To be discovered by your unique audiences you need to familiarize yourself with hashtags they use or search for.
Use top hashtags that have a community behind them to increase your odds of being found. The best way to do that is to see what hashtags your audience is using, as well as your competitors and industry leaders. The more niche your hashtags are – the more you increase your chances of the right audience seeing your content.
Tools to Help You Write the Best Instagram Captions
- Via Writing and Writing Populist are grammar resources which can help you refresh your grammar knowledge.
- Simplegrad and State Of Writing are blogs with useful suggestions on social media writing and outline best Instagram copy best-practices.
- My Writing Way and LetsGoAndLearn are writing guides which can help you get started with your Instagram captions if you are a beginner.
Best Instagram Caption Examples
Instagram captions take your content to the next level. Remember not to rush when you are drafting your copy and always measure the effectiveness of your efforts so you can use objective benchmarks to understand what works. When you combine a great image with a great Instagram caption, your content is sure to go far.
About the Author
Grace Carter is a content manager at Boom Essays and Coursework Help, educational websites. She works with a team of amazing content writers, editors and proofreaders. Also, Grace teaches business writing and public speaking at Essayroo service.
Read the entire article here on SocialBakers!
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