Most people don’t know what the term “Social Media” means and that’s why I wonder if that’s what we should really call it. We know that “print media” is….printed but “social”?
Confusing? Yes. Maybe we should call it Communications Media or Conversation Media Networking! The “social” in our “media” is all of us. That’s a concept that many people still don’t understand.
What’s really happening is a new way of people communicating with not only each other but with that part of our world that we normally have a very small voice.
Here is one example: Did you have bad customer service? Many years ago you would write a well scripted letter to the company. Advance few years and you would call customer service, complete a post card or email a supervisor. Advance to today and you have multiple options: you can tweet the company, go to their fan page and post your story or detail their blunder in your blog with a picture. Do you see the difference? You are creating the content across multiple public networks and posting it! Then your content then creates conversations about your experience. Finally, nine times out of ten the company picks up the information and gets back to you through the same medium. Now, that is just one example and social media is so much more than customer relations, it is…everything.
Maybe we should call it Power Media or Power to the People Media – ok, I know that is an “old school” but that is exactly what is happening We are all creating content and engaging in conversations across countless networks. Social media is putting the world in our hands and is changing the way we do everything…or have we taken the world into our hands and created social media? What do you think?
Power to the People!
Sabrina Espinal
Sabrina&Company Social Media Services
