Doesn’t this catch your eye? Pinterest is the social network driving the most traffic to my website, yes Pinterest! Check out how Nordstrom Department Store is enjoying pinning in this article from Pinterest! – Sabrina Epinal
Nordstrom has been serving customers for more than 112 years. The fashion specialty retailer’s number one goal is service, which is the cornerstone of their customer-centric social media strategy. Nordstrom uses Pinterest online and in stores to give customers a personalized and relevant shopping experience.
Each month, customers engage with our Pins hundreds of thousands of times, generating millions of impressions and significant site traffic and demand.
Bryan GalipeauSocial Media Manager
Tips from Nordstrom
- Create Pinterest-centered experiences on your website
- Use Pinterest data to influence buying and marketing decisions
- Showcase popular Pins in stores
Test and learn on Pinterest
An early adopter of Pinterest, Nordstrom started using the service as a way to inspire customers and tell a visual trend story. They added the Pin It button to their website so customers could easily collect their favorite items, spreading Nordstrom Pins virally across Pinterest. On their Pinterest account, they curate popular products from Nordstrom.com, inspirational images from blogs customers love, on-trend fashion and helpful tutorials. Their Our Favorite Things board is a collection of the top products from Nordstrom.com and relevant content from third parties.
“Our goal is to inspire customers—in the way they shop, share and Pin,” said Bryan Galipeau, Nordstrom’s social media manager. “One of the things we love most about Pinterest is that customers can get inspired and take an action on their own terms. In many ways, it’s the world’s biggest wish list.”
Read the entire story here: http://business.pinterest.com/case-study-nordstrom/
If you are new to Pinterest, pick up my free Getting Started on Pinterest Guide!
Make An Impression.
Source and Image: Pinterest for Business Article