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Important: Google’s Mobile Ready Website Deadline 4/21/2015

By Sabrina Espinal March 24, 2015

mobile friendly

If you’ve been dragging your feet when it comes to making your website more mobile-friendly, you now have Google to fear. The tech company just served everyone a concrete deadline:

Beginning April 21, it will incorporate a site’s mobile-friendliness into its ranking algorithm.

This means that web pages still giving mobile the cold shoulder will be ranked lower by Google. The company is pretty clear about that, noting in a blog post that the change will “have a significant impact in our search results.”

[bctt tweet=”At Sabrina&Company, all of the sites we build are mobile ready and friendly.”]

Test your site to see if it’s mobile friendly for the new Google search ranking requirements: Mobile-Friendly Test.

This change will be rolling out globally over the next few weeks. A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Contact Sabrina&Company if you need help or an updated, mobile ready website!

Curated Article Resources:

Here’s Why You Need to Make Sure Your Site Is Mobile-Friendly by April 21
Google Webmaster Central Blog
Google Mobile Friendly Pages 

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Sabrina Espinal
Sabrina&Company Marketing

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