I enjoy Pinterest for many reasons both personal and professional. I was one of the early users who set up a business account (before they were even officially created!) Pinterest has great new tools and support for small to large businesses. If you did set up an account with your business name, do go through the Pinterest business account verification process, or just call us for assistance.
Take time this weekend to go through all of the great information for businesses on Pinterest. All of this pin-interesting info is listed below comes directly from the Pinterest Business Tell Your Story section of their website. See how other brands are using Pinterest and find great tips to help you get the most out of your Pinterest business account!
Tell Your Story
Inspire pinners and show them what you’re all about with a great profile.
Create a profile
Your profile is your identity on Pinterest, so pick a good picture that expresses who you are — and don’t forget to add a short, thoughtful description!
Verify your website
When you verify your website, people will know it’s been confirmed by Pinterest, and they’ll see a little checkmark next to it. You can verify right from your Settings page.
Create inspiring boards
The very best boards are inspiring, with beautiful images that draw people in, and about a particular topic, like Travel or Recipes.
What do you or your business care about? If you’re someone who cares deeply about sustainability, you might create boards that relate to gardening, DIY projects or volunteer work, like Whole Foods has done.
Celebrate seasons and holidays
The holidays are a great time to help people dream up ideas and make them a reality. If you’re into fashion, likeNordstrom, you might curate a board of seasonal trends, for example. If you’re a publication, like Real Simple Magazine, you might create a board just for gift ideas.
Make it personal
Pinterest isn’t just a place for showcasing what you sell — it’s a place to show people what inspires you. Use your boards to express your style, share your hobbies or link to things you personally love, like popular food blogger The Pioneer Woman has done.
Get creative with pins
A pin can speak a thousand words. Here’s how to get the most out of each one.
Write thoughtful descriptions
Your descriptions add color to your pins. You might want to include keywords so people can find your pin in search, or you may just want to expand on your pin likeChef Emeril Lagasse does.
Link to a useful web page
Help people take action on your pins. When you pin something, be sure that it links to a useful web page.The Travel Channel links its pin to relevant articles so people can read more about the destination.
Build a Community
Get to know fellow brands, businesses and pinners who follow you.
Collaborate with other pinners
Instead of pinning everything yourself, invite others to pin with you! Host a live pinning event like Z Gallerie San Francisco or invite pinners to collaborate on a group board with you — these are great ways to get involved with your community.
Promote your pins
If you think people would be interested in seeing your pins while they’re on your website, Facebook, or Twitter account, link them to your Pinterest profile like wedding blog, Green Wedding Shoes. You might also create a section devoted just to this, like West Elm has done with its most pinned products section.
Reward your strongest advocates
HSN held a “Pin to Win” contest where pinners created a Pinterest dream room board and tagged with the hashtags #HSN and #HouseBeautiful. The best board won their dream room.
Send Traffic Your Way
Get the Pin It button, and make it easy for people to share your stuff on Pinterest — and find their way back to your website or blog.
Show off your content
The Family Handyman uses the Pin It button to encourage people to share their DIY project ideas.
Learn and Grow
See what’s working and what’s not, and tailor your pinning accordingly!
Do a Pinterest search
See what people are pinning, and get ideas for what you might pin.
Check out your source page
Find out what people have been pinning from your site, and learn which of your products or content is most popular. To find your source page, go to:
Subdomains work too; if you’re a Tumblr user, find pins from your blog here:
We’ll keep updating this site as we learn more about how businesses are using Pinterest. In the meantime, you can follow our Pinterest for Business board, check out a few case studies or review our branding guidelines for more info.
Make An Impression