Don’t let your interns or friends  handle your Social Media.  I’ve heard it before.  “I have a friend who’s going to help me with my social media” or “I’m going to use an Intern to do our social media”.

Wrong approach. Wrong Strategy.  Just wrong. Social Media is complicated and must be managed with synergy across all networks.

Have you ever notice websites, fan pages and twitter accounts that suddenly go silent?  Interns are with your company for a few months and friends are friends.  Leaving your message to inexperienced people will leave your customers hanging in cyberspace waiting for answers and conversations with the brand they love. Take the time to find a company that will handle your brand with care.

What to look for in a Social Media Manager:

1. Certification in Social Media Marketing
2. Willingness to research, understand and care for your brand
3. Presentation of a customized social media  community interaction plan for your business
4. Solid at making recommendations and updating your social media plan
5. Professional who has great communication and customer service skills
6. Ongoing training and thought leadership insights

Look for a Social Media Manager that will give you a planned strategy and that will easily grow and adapt to your company events.  Always seeks a social media professional who will respect your brand and who can seamlessly manage and grow your community across networks.

Would you like to know more? Let’s talk!

Sabrina Espinal
Sabrina&Company Social Media Services

TweetDeck is not just for Twitter. TweetDeck says,

“TweetDeck is the leading browser for the real-time and social web, allowing users to connect with Twitter, Facebook, LinkedIn and MySpace.

TweetDeck shows you everything you want to see at once, so you can stay organised and up-to-date”.

Enjoy the overview of the sweet updates to TweetDeck v0.33.2

TweetDeck is one of my favorite social media helpers!
Enjoy!

Sabrina Espinal
Sabrina&Company Social Media Services

The hope is that LinkedIn users will tweet info to Twitter and vice versa. Some people really shouldn’t do this…and you know who you are!  The other people should take a minute and think about it.  Your employer may not always be able to find you on Twitter but now they will. Our 15 minutes of fame is now lasting a lot longer.

Understand, if you don’t do this right, every single tweet will update your status on LinkedIn!

You also have two additional options of installing a Twitter box and a Company Buzz box on your LinkedIn profile.

If you opt to turn on the STATUS feature remember to do this:

Twitter to LinkedIn – Log into LinkedIn

1. Click on Profile
2. Click on Edit Profile
3. In the Twitter section click on Edit and check off “Share only tweets that contain #in”

(Only the hashtag tweets  of #in or #li will go to Linked status)

LinkedIn to Twitter – Log into LinkedIn

1. Click  on Home
2. Update your status and if you want it to feed to Twitter, check the Twitter box

This can be a great business tool as long as you remember to keep your eye on the birdie! Check out the details on LinkedIn Learn and let me know if you have any questions.

Sabrina Espinal
Sabrina&Company