The hope is that LinkedIn users will tweet info to Twitter and vice versa. Some people really shouldn’t do this…and you know who you are!  The other people should take a minute and think about it.  Your employer may not always be able to find you on Twitter but now they will. Our 15 minutes of fame is now lasting a lot longer.

Understand, if you don’t do this right, every single tweet will update your status on LinkedIn!

You also have two additional options of installing a Twitter box and a Company Buzz box on your LinkedIn profile.

If you opt to turn on the STATUS feature remember to do this:

Twitter to LinkedIn – Log into LinkedIn

1. Click on Profile
2. Click on Edit Profile
3. In the Twitter section click on Edit and check off “Share only tweets that contain #in”

(Only the hashtag tweets  of #in or #li will go to Linked status)

LinkedIn to Twitter – Log into LinkedIn

1. Click  on Home
2. Update your status and if you want it to feed to Twitter, check the Twitter box

This can be a great business tool as long as you remember to keep your eye on the birdie! Check out the details on LinkedIn Learn and let me know if you have any questions.

Sabrina Espinal
Sabrina&Company

Rockhopper Penguin

Why do you want your business to Twitter? This question has been asked many times before and it is still very valid. Some companies have answers and some just want to Tweet because others are doing it. This leads me to the bigger question, “What is Twitter?”  Most companies really don’t have an answer and hope that:

1. It is a quick way to sell their overstock of microwave ovens
2. It makes them look hip (but remember that Social Media is not a fad)
3. It just gets them in the game (whatever the game is)

But it is a little more complicated than that. Twitter is one of many Social Media tools that can be different things to different businesses with a mixture of outcomes. That is why a Social Media assessment should be taken and analyzed to determine the purpose and audience for that first Tweet.  Measures of success should be put in place for all Social Media activities to determine which channels are yielding the best return on investment and return on influence (Thank you Jacob Morgan!)

Twitter is a conversation and sharing of information that can lead to real life actions. So, yes, it can help you get rid of your microwave ovens, just not overnight.
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We give small business owners Social Media Assessments and manage their online presence.

Sabrina Espinal
Sabrina&Company

Sabrina&Company

Sabrina Espinal
Sabrina&Company