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Archive for the ‘Inspire’ Category

Get Inspired! Business Plan 2010

Sunday, December 27th, 2009

To be successful in business and in life you must continue to evolve.  Staying the same was a great thing…a long time ago! Now days, if you stay the same while most things around you are changing, you will be like the poor mouse in the book “Who Moved My Cheese?”   Where are you with your business plan? When was the last time you made any revisions?  Your plan should  support all aspects of your day to day business operations and become the  foundation of your Social Media structure.  Without a well thought out and shared plan, people on your team will all end up in different places with a mixture of results.

This is the best time of the year to reflect on how you will run your business next year.  Think about building a Team mission statement. Look at engaging a Business & Creative Strategist like Michele Mattia,CC to help you design and ignite your business and then let Sabrina&Company manage your Social Media networks. Get Inspired!

Sabrina Espinal
Sabrina&Company Social Media Services

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Posted in Inspire, Social Media |

Starbucks, LOVE & Social Media

Monday, December 7th, 2009

Starbucks has a great way of using their fans and their products in a caffeine filled sweet way to help the world! 

 

Starbucks is always doing something for the global community.  Remember the award winning Akeelah and the Bee? This was a sweet movie from 2006 that was strongly promoted by Starbucks and was the first CD sold in stores.

Once again this holiday season Starbucks continues their partnership with RED. This time they are giving $1.00 from every “LOVE” CD sale to fight Aids.  So far,  the Starbucks-Red partnership and the Starbucks customers have contributed a staggering “7 million days worth of medicine” for people living with HIV in Africa.  Starbucks has a wonderful communication and colaboration with their customers using their SM Website,  Twitter and Facebook networks. By the way, their Facebook page has  5 million plus fans and Twitter has 550,000 followers.

Starbucks has used this base of caffeine and charity loving fans to  join in song on December 7, 2009 at 8:30am est to sing, “All You Need Is Love”. Starbucks Love Project

Pretty Cool. Giving Back. Social Media. Love.

Sabrina Espinal
Sabrina&Company

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Posted in Inspire, Living Good, Social Media |

Weekend Without Social Media-The Teen Pageant

Friday, November 6th, 2009

crownI recently judged our local Miss Teen New York Pageant held by Nationals, Inc. I had the honor of having the Miss Jr. Pre-Teen and the Miss Pre-Teen Categories and the heavy task of interviewing about 100 wonderful girls between the ages of 7-12.  This was not the typical type of contest that you think of with glam makeup and costumes.  These where everyday girls from local neighborhoods who were in their first pageant. They didn’t have tons of hair spray and big production numbers but instead they were judged on interviews, two rounds of questions and a casual and dressy wear competition.  The girls were nice, shy and sweet and I have a few observations about these wonderful young ladies who will be our future leaders:

  1. All love Hannah Montana, Wizards of Waverly Place, That’s So Raven, SpongeBob and iCarly
  2. Almost all love Math, Reading and/or Social Studies (which is great!)
  3. All, without exception, love to play with their friends everyday
  4. All wanted to be Models, Artists, Doctors, Lawyers and Veterinarians
  5. All wanted to make new friends
  6. Sadly, several of the girls were “picked on” at school ( Yes, that still happens)
  7. Many girls said they wanted to find a cure for Cancer and help animals, not too shabby for the 7-12 year old age group

As I went through the weekend of judging I was looking for a Social Media angle and I really didn’t find one. The parents were busy handling multiple children and schedules and were not sending live Tweets during the interviews. The Dads were not taking pictures and uploading them to their kid’s Facebook Fan Page.  The parents where everyday people just trying to get by and find opportunities for their girls. I was glad that the old fashion media of television provided safe entertainment and good strong girl teen role models.

At the end of the long weekend when the girls in my two categories were named winners they confidently walked to center stage to claim their beautiful crown and flowers and then each broke down and cried. I cried too.

Sabrina Espinal
Sabrina&Company

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Posted in Inspire, Living Good |