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Archive for September, 2009

Twitter Me This

Sunday, September 13th, 2009
Rockhopper Penguin

Rockhopper Penguin

Why do you want your business to Twitter? This question has been asked many times before and it is still very valid. Some companies have answers and some just want to Tweet because others are doing it. This leads me to the bigger question, “What is Twitter?”  Most companies really don’t have an answer and hope that:

  1. It is a quick way to sell their overstock of microwave ovens
  2. It makes them look hip (but remember that Social Media is not a fad)
  3. It just gets them in the game (whatever the game is)

But it is a little more complicated than that. Twitter is one of many Social Media tools that can be different things to different businesses with a mixture of outcomes. That is why a Social Media assessment should be taken and analyzed to determine the purpose and audience for that first Tweet.  Measures of success should be put in place for all Social Media activities to determine which channels are yielding the best return on investment and return on influence (Thank you Jacob Morgan!)

Twitter is a conversation and sharing of information that can lead to real life actions. So, yes, it can help you get rid of your microwave ovens, just not overnight.
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We give small business owners Social Media Assessments and manage their online presence.

Sabrina Espinal
Sabrina&Company

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Posted in Manage your Twitter, Social Media |

Social Media Is Not A Fad

Wednesday, September 9th, 2009

Do you want to know the impact of Social Media in our lives? Watch this video. You many need to check it out twice!

 Sabrina Espinal
Sabrina&Company

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Posted in Social Media |

Facebook is Serious|Manage Your Brand

Thursday, September 3rd, 2009
chavez espinal

Hiding from Google Bots

Every picture that is loaded on the Internet is just a “right click” away from being saved on someone’s computer…forever. Our Tweets are picked up and loaded on Google and now employers are trying to look at candidate’s Facebook profiles.  What are we going to do?  Are we going to take a step back from “fun” and “hide” our friends and post only serious remarks? Well, I like fun!  I like the fact that I have a place to connect with the people that I grew up with and the friends that are so dear to my heart. Please understand that I would never have crazy pictures or language on my page but I do upload pictures from my phone to Facebook and I do laugh and respond to my friends. I know the Google bots have pulled images of me from Facebook and stored them in their image library.  (Note to parents: Google your kids and click on “Images”…if you dare.) 

Facebook is serious and so is Social Media and you do need to select your words and pictures to manage your image and personal brand. I do hope that I can still enjoy Facebook (without dropping my friends) but we all have to remember that we are living in a social media world and we are our own Paparazzi.

P.S. I’ll let you know when the Google bots add Chavez.  He is trying protect his brand.

Sabrina Espinal
Sabrina&Company

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Posted in Facebook Fan Page Marketing, Social Media |

Two LinkedIn Accounts? It Happens!

Tuesday, September 1st, 2009

linkedinlinkedin
I first noticed a strange email that said I had 7 unread messages in LinkedIn. When I popped over to my Inbox, all of my messages were read. Then a few weeks later I received that same message and I decided to do a little investigating.  I searched for my name on LinkedIn and two accounts appeared. I certainly did not sign up for two accounts and it happen when I changed my email address in my LinkedIn profile.  The annoying part is that invitations were going to my old LinkedIn account that I had never seen. So, this could happen to you. Don’t miss any chances to join a new network!

Do you want to check for duplicate accounts in LinkedIn?

I have summarized the instructions from LinkedIn but please review the links below before deleting your duplicate account.

  1. Type your name in “Search” and the “You” icon will show your current logged in account
  2. The email address of your other account will be displayed. Now log out of LinkedIn an log in under the other email address (if you forgot your password, just click on “Forgot Password”)
  3. Export your contacts from the LinkedIn account you no longer want to use:
    1. Click on “Contacts” on the left hand tool bar
    2. At the bottom on the page click on “Export Connections”
    3. Save the file as a Microsoft Outlook (.csv file) on your computer
    4. Once your accounts have been exported, click on “Account & Settings”
    5. Click on “Close your Account” under “Personal Information”
    6. Select “duplicate account” as the reason for closing your account
    7. Click on “Continue” and “Verify Account” 

LinkedIn Duplicate Accounts http://bit.ly/DT8mn
LinkedIn Exporting your contacts at http://bit.ly/33wk38
LinkedIn Importing your contacts at http://bit.ly/33wk38

There is only one me now.
Sabrina Espinal
Sabrina&Company

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Posted in LinkedIn Support, Social Media |